Japan Metaverse Market Size & Outlook, 2024-2030

The metaverse market in Japan is expected to reach a projected revenue of US$ 56,734.0 million by 2030. A compound annual growth rate of 48.2% is expected of Japan metaverse market from 2025 to 2030.
Revenue, 2024 (US$M)
$5,364.9
Forecast, 2030 (US$M)
$56,734.0
CAGR, 2025 - 2030
48.2%
Report Coverage
Japan

Japan metaverse market highlights

  • The Japan metaverse market generated a revenue of USD 5,364.9 million in 2024 and is expected to reach USD 56,734.0 million by 2030.
  • The Japan market is expected to grow at a CAGR of 48.2% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating product in 2024.
  • Services is the most lucrative product segment registering the fastest growth during the forecast period.

Metaverse market data book summary

Market revenue in 2024USD 5,364.9 million
Market revenue in 2030USD 56,734.0 million
Growth rate48.2% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationInfrastructure, Hardware, Software, Services
Key market players worldwideMeta Platforms Inc Class A, Tencent Holdings Ltd, NetEase Inc ADR, NVIDIA Corp, Epic Corp, Roblox Corp Ordinary Shares - Class A, Nextech3d AI Corp Ordinary Shares - New Shares, Grayscale Decentraland Trust (MANA), Microsoft Corp, Antier Solutions Pvt Ltd, ByteDance, Unity Technologies, Lilith Games, The Sandbox, Active Theory

Other key industry trends

  • In terms of revenue, Japan accounted for 5.1% of the global metaverse market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China metaverse market is projected to lead the regional market in terms of revenue in 2030.
  • South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 51,415.2 million by 2030.

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Metaverse Market Companies

Name Profile # Employees HQ Website

Japan metaverse market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to metaverse market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 42.85% in 2024. Horizon Databook has segmented the Japan metaverse market based on infrastructure, hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.


Many Japanese companies are investing in the creation of virtual spaces where users can interact with each other and digital objects in real time. This includes companies in the gaming industry, as well as companies in other industries such as advertising and e-commerce. 

Additionally, there is also investment in the development of metaverse-related technologies, such as virtual reality and blockchain-based solutions. Japanese companies are exploring the potential of these technologies for creating more immersive and engaging metaverse experiences.

Major mergers & acquisitions in Japan are augmenting the metaverse growth in this region. For instance, in 2019, Tokyo-based VR content platform, VIZZ, acquired US-based virtual reality startup, Blue Goji, in a move to expand its presence in the US market.

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Target buyers of Japan metaverse market databook

  • Our clientele includes a mix of metaverse market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Japan metaverse market , including forecasts for subscribers. This country databook contains high-level insights into Japan metaverse market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan metaverse market size, by product, 2018-2030 (US$M)

Japan Metaverse Market Outlook Share, 2024 & 2030 (US$M)

Japan metaverse market size, by product, 2018-2030 (US$M)

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