Germany Men's Underwear Market Size & Outlook, 2024-2030
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Germany men's underwear market highlights
- The Germany men's underwear market generated a revenue of USD 1,565.1 million in 2022 and is expected to reach USD 2,314.5 million by 2030.
- The Germany market is expected to grow at a CAGR of 5% from 2023 to 2030.
- In terms of segment, boxer brief was the largest revenue generating type in 2022.
- Trunks is the most lucrative type segment registering the fastest growth during the forecast period.
Men's underwear market data book summary
| Market revenue in 2022 | USD 1,565.1 million |
| Market revenue in 2030 | USD 2,314.5 million |
| Growth rate | 5% (CAGR from 2022 to 2030) |
| Largest segment | Boxer brief |
| Fastest growing segment | Trunks |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Boxer Brief, Trunks, Boxers |
| Key market players worldwide | PVH Corp, Hanesbrands Inc, Ralph Lauren Corp Class A, Levi Strauss & Co Class A, American Eagle Outfitters Inc, Hugo Boss AG, Berkshire Hathaway Inc Class A, Jockey International, Naked Brand Group, Perry Ellis Menswear LLC |
Other key industry trends
- In terms of revenue, Germany accounted for 4.2% of the global men's underwear market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK men's underwear market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 2,455.0 million by 2030.
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Men's Underwear Market Scope
Men's Underwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Perry Ellis Menswear LLC | View profile | - | New York, New York, United States, North America | https://perryellis.com |
| Naked Brand Group | View profile | - | Alexandria, New South Wales, Australia, Oceania | http://www.nakedbrands.com/ |
| Jockey International | View profile | 5001-10000 | Kenosha, Wisconsin, United States, North America | http://www.jockey.com |
| Hugo Boss AG | View profile | 18738 | Dieselstrasse 12, Metzingen, Germany, 72555 | https://www.hugoboss.com |
| American Eagle Outfitters Inc | View profile | 43100 | 77 Hot Metal Street, Pittsburgh, PA, United States, 15203-2329 | https://www.aeo-inc.com |
| Berkshire Hathaway Inc Class A | View profile | 396500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | https://www.berkshirehathaway.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Ralph Lauren Corp Class A | View profile | 23400 | 650 Madison Avenue, New York, NY, United States, 10022 | https://www.ralphlauren.com |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Levi Strauss & Co Class A | View profile | 19100 | 1155 Battery Street, San Francisco, CA, United States, 94111 | https://www.levistrauss.com |
Germany men's underwear market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men's underwear market will help companies and investors design strategic landscapes.
Boxer brief was the largest segment with a revenue share of 33.14% in 2024. Horizon Databook has segmented the Germany men's underwear market based on briefs, boxer brief, trunks, boxers covering the revenue growth of each sub-segment from 2018 to 2030.
The market dominance can be majorly attributed to the increasing spending on men’s personal grooming and hygiene products. According to OEC 2020 stats, Germany was the major importer of men’s underwear after the U.S.
German luxury label, Hugo Boss, stocks a range of high-end briefs, boxer briefs, and trunks. Made from a quality cotton-elastane mix, the brand’s underwear offers customers a comfortable and gentle lift coupled with a sleek and sophisticated look.
The growth of this segment is majorly driven by the rising adoption rate of trunks among consumers owing to the short legs and square design, which ensures comfort for the wearer throughout the day.
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Target buyers of Germany men's underwear market databook
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Our clientele includes a mix of men's underwear market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany men's underwear market , including forecasts for subscribers. This country databook contains high-level insights into Germany men's underwear market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany men's underwear market size, by type, 2017-2030 (US$M)
Germany Men's Underwear Market Outlook Share, 2024 & 2030 (US$M)
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