U.S. Maternity Wear Market Size & Outlook, 2024-2030

The maternity wear market in the United States is expected to reach a projected revenue of US$ 5,729.7 million by 2030. A compound annual growth rate of 4.2% is expected of the United States maternity wear market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,487.9
Forecast, 2030 (US$M)
$5,729.7
CAGR, 2025 - 2030
4.2%
Report Coverage
U.S.

U.S. maternity wear market highlights

  • The U.S. maternity wear market generated a revenue of USD 4,487.9 million in 2024 and is expected to reach USD 5,729.7 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.2% from 2025 to 2030.
  • In terms of segment, outerwear was the largest revenue generating product in 2024.
  • Nightwear is the most lucrative product segment registering the fastest growth during the forecast period.

Maternity wear market data book summary

Market revenue in 2024USD 4,487.9 million
Market revenue in 2030USD 5,729.7 million
Growth rate4.2% (CAGR from 2025 to 2030)
Largest segmentOuterwear
Fastest growing segmentNightwear
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOuterwear, Innerwear, Nightwear
Key market players worldwideFirstCry, Amoralia, Arcadia Group, Gap Inc, Mothercare, Isabella Oliver

Other key industry trends

  • In terms of revenue, U.S. accounted for 19.2% of the global maternity wear market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. maternity wear market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 5,729.7 million by 2030.

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Maternity Wear Market Scope

Maternity wear market segmentation & scope

Maternity Wear Market Companies

Name Profile # Employees HQ Website

U.S. maternity wear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to maternity wear market will help companies and investors design strategic landscapes.


Outerwear was the largest segment with a revenue share of 36.64% in 2024. Horizon Databook has segmented the U.S. maternity wear market based on outerwear, innerwear, nightwear covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of U.S. maternity wear market databook

  • Our clientele includes a mix of maternity wear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. maternity wear market , including forecasts for subscribers. This country databook contains high-level insights into U.S. maternity wear market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. maternity wear market size, by product, 2018-2030 (US$M)

U.S. Maternity Wear Market Outlook Share, 2024 & 2030 (US$M)

U.S. maternity wear market size, by product, 2018-2030 (US$M)

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