U.S. Maternity Innerwear Market Size & Outlook, 2021-2030
U.S. maternity innerwear market, 2017-2030 (US$M)
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U.S. maternity innerwear market highlights
- The U.S. maternity innerwear market generated a revenue of USD 665.5 million in 2021 and is expected to reach USD 1,242.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 7.2% from 2022 to 2030.
- In terms of segment, maternity briefs was the largest revenue generating type in 2021.
- Maternity/ Nursing Bras is the most lucrative type segment registering the fastest growth during the forecast period.
Maternity innerwear market data book summary
| Market revenue in 2021 | USD 665.5 million |
| Market revenue in 2030 | USD 1,242.8 million |
| Growth rate | 7.2% (CAGR from 2021 to 2030) |
| Largest segment | Maternity briefs |
| Fastest growing segment | Maternity/ Nursing Bras |
| Historical data | 2017 - 2020 |
| Base year | 2021 |
| Forecast period | 2022 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Maternity/ Nursing Bras, Camisoles, Shapewear, Maternity Briefs |
| Key market players worldwide | Wacoal Holdings Corp, Hennes & Mauritz AB Class B, Reliance Inc, Triumph Group Inc, Séraphine, Hatch Collection, Hotmilk Lingerie, Belabumbum |
Other key industry trends
- In terms of revenue, U.S. accounted for 9.7% of the global maternity innerwear market in 2021.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. maternity innerwear market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 1,242.8 million by 2030.
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Maternity Innerwear Market Scope
Maternity Innerwear Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. maternity innerwear market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to maternity innerwear market will help companies and investors design strategic landscapes.
Maternity briefs was the largest segment with a revenue share of 32.01% in 2021. Horizon Databook has segmented the U.S. maternity innerwear market based on maternity/ nursing bras, camisoles, shapewear, maternity briefs covering the revenue growth of each sub-segment from 2017 to 2030.
According to the Centers for Disease Control and Prevention (CDC), in 2020, the provisional number of births (3,605,201) in the U.S. was down by 4% from 2019 (3,747,540). In addition, the average age for first-time mothers is increasing gradually, resulting in women having more established careers by the time they pursue motherhood.
As a result, they have more money to spend on fashionable maternity innerwear. In the U.S., 56% of the women work full time during pregnancy, which births the need to have comfortable apparel including innerwear. The need for comfortable briefs and maternity bras has increased due to the rise in the number of women working during pregnancy.
Consumers tend to opt for elastic waistbands, free-size fits, and seasonally appropriate fabrics when purchasing maternity innerwear. Moreover, moisture-wicking fabric is gaining traction among consumers as it soaks leaks and dribbles.
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Target buyers of U.S. maternity innerwear market databook
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Our clientele includes a mix of maternity innerwear market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. maternity innerwear market , including forecasts for subscribers. This country databook contains high-level insights into U.S. maternity innerwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. maternity innerwear market size, by type, 2017-2030 (US$M)
U.S. Maternity Innerwear Market Outlook Share, 2021 & 2030 (US$M)
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