North America Maternity Innerwear Market Size & Outlook

The maternity innerwear market in North America is expected to reach a projected revenue of US$ 1,604.9 million by 2030. A compound annual growth rate of 6.9% is expected of North America maternity innerwear market from 2022 to 2030.
Revenue, 2021 (US$M)
$882.0
Forecast, 2030 (US$M)
$1,604.9
CAGR, 2022 - 2030
6.9%
Report Coverage
North America

North America maternity innerwear market highlights

  • The North America maternity innerwear market generated a revenue of USD 882.0 million in 2021.
  • The market is expected to grow at a CAGR of 6.9% from 2022 to 2030.
  • In terms of segment, maternity briefs was the largest revenue generating type in 2021.
  • Maternity/ Nursing Bras is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2030.


North America data book summary

Market revenue in 2021USD 882.0 million
Market revenue in 2030USD 1,604.9 million
Growth rate6.9% (CAGR from 2021 to 2030)
Largest segmentMaternity briefs
Fastest growing segmentMaternity/ Nursing Bras
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMaternity/ Nursing Bras, Camisoles, Shapewear, Maternity Briefs
Key market players worldwideWacoal Holdings Corp, Hennes & Mauritz AB Class B, Reliance Inc, Triumph Group Inc, Séraphine, Hatch Collection, Hotmilk Lingerie, Belabumbum


Other key industry trends

  • In terms of revenue, North America region accounted for 12.8% of the global maternity innerwear market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Latin America is the fastest growing regional market and is projected to reach USD 1,404.7 million by 2030.

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Maternity Innerwear Market Companies

Name Profile # Employees HQ Website

North America maternity innerwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to maternity innerwear market will help companies and investors design strategic landscapes.


Maternity briefs was the largest segment with a revenue share of 31.59% in 2021. Horizon Databook has segmented the North America maternity innerwear market based on maternity/ nursing bras, camisoles, shapewear, maternity briefs covering the revenue growth of each sub-segment from 2017 to 2030.


There has been an increase in the number of breastfeeding mothers, which will drive the demand for breastfeeding products and apparel. Brands like Seraphine and Thyme Maternity are operating exclusively to cater to the needs of pregnant women across this region. 

Moreover, the flourishing apparel and textile industries in the region are expected to drive this market’s growth. While the concept of social distancing is expected to dent the U.S. maternity innerwear market, the main concern for maternity innerwear manufacturers in the country is likely to be the disruption in retail sales in the near term. 

Additionally, the demand for stylish and comfortable maternity innerwear among working mothers is boosting the sale of products such as nursing bras and briefs, which, in turn, is anticipated to create a positive outlook for the growth of the maternity innerwear market over the forecast period.

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Target buyers of North America maternity innerwear market databook

  • Our clientele includes a mix of maternity innerwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America maternity innerwear market , including forecasts for subscribers. This continent databook contains high-level insights into North America maternity innerwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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North America maternity innerwear market size, by country, 2017-2030 (US$M)

North America Maternity Innerwear Market Outlook Share, 2021 & 2030 (US$M)

North America maternity innerwear market size, by country, 2017-2030 (US$M)

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