Europe Maternity Innerwear Market Size & Outlook

The maternity innerwear market in Europe is expected to reach a projected revenue of US$ 3,755.0 million by 2030. A compound annual growth rate of 6.7% is expected of Europe maternity innerwear market from 2022 to 2030.
Revenue, 2021 (US$M)
$2,097.8
Forecast, 2030 (US$M)
$3,755.0
CAGR, 2022 - 2030
6.7%
Report Coverage
Europe

Europe maternity innerwear market highlights

  • The Europe maternity innerwear market generated a revenue of USD 2,097.8 million in 2021.
  • The market is expected to grow at a CAGR of 6.7% from 2022 to 2030.
  • In terms of segment, maternity briefs was the largest revenue generating type in 2021.
  • Maternity/ Nursing Bras is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2022 to 2030.


Europe data book summary

Market revenue in 2021USD 2,097.8 million
Market revenue in 2030USD 3,755.0 million
Growth rate6.7% (CAGR from 2021 to 2030)
Largest segmentMaternity briefs
Fastest growing segmentMaternity/ Nursing Bras
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMaternity/ Nursing Bras, Camisoles, Shapewear, Maternity Briefs
Key market players worldwideWacoal Holdings Corp, Hennes & Mauritz AB Class B, Reliance Inc, Triumph Group Inc, Séraphine, Hatch Collection, Hotmilk Lingerie, Belabumbum


Other key industry trends

  • In terms of revenue, Europe region accounted for 30.5% of the global maternity innerwear market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Latin America is the fastest growing regional market and is projected to reach USD 1,404.7 million by 2030.

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Maternity Innerwear Market Companies

Name Profile # Employees HQ Website

Europe maternity innerwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to maternity innerwear market will help companies and investors design strategic landscapes.


Maternity briefs was the largest segment with a revenue share of 30.75% in 2021. Horizon Databook has segmented the Europe maternity innerwear market based on maternity/ nursing bras, camisoles, shapewear, maternity briefs covering the revenue growth of each sub-segment from 2017 to 2030.


Europe is expected to account for a revenue share of 29.44% in the global maternity innerwear market by 2028. Europe has a strong maternity products market, which is expected to have a positive impact on the demand for maternity innerwear in the coming years.

The aforementioned compliance is mandatory for maternity innerwear in the region. Moreover, manufacturers of maternity innerwear need to focus on extensive product development, efficient sourcing, and market knowledge to sell in the region. 

Europe is among the worst-affected regions in the world by COVID-19. Apart from the negative impact caused by the virus, unpleasant weather conditions forced a sizable number of shoppers, most notably in the U.K., to stay at home during the first quarter of 2020, thereby resulting in a dip in retail sales of maternity innerwear.

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Target buyers of Europe maternity innerwear market databook

  • Our clientele includes a mix of maternity innerwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe maternity innerwear market , including forecasts for subscribers. This continent databook contains high-level insights into Europe maternity innerwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Europe maternity innerwear market size, by country, 2017-2030 (US$M)

Europe Maternity Innerwear Market Outlook Share, 2021 & 2030 (US$M)

Europe maternity innerwear market size, by country, 2017-2030 (US$M)

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