China Maternity Innerwear Market Size & Outlook, 2021-2030

The maternity innerwear market in China is expected to reach a projected revenue of US$ 1,166.5 million by 2030. A compound annual growth rate of 6.8% is expected of China maternity innerwear market from 2022 to 2030.
Revenue, 2021 (US$M)
$645.8
Forecast, 2030 (US$M)
$1,166.5
CAGR, 2022 - 2030
6.8%
Report Coverage
China

China maternity innerwear market highlights

  • The China maternity innerwear market generated a revenue of USD 645.8 million in 2021 and is expected to reach USD 1,166.5 million by 2030.
  • The China market is expected to grow at a CAGR of 6.8% from 2022 to 2030.
  • In terms of segment, maternity briefs was the largest revenue generating type in 2021.
  • Maternity/ Nursing Bras is the most lucrative type segment registering the fastest growth during the forecast period.


Maternity innerwear market data book summary

Market revenue in 2021USD 645.8 million
Market revenue in 2030USD 1,166.5 million
Growth rate6.8% (CAGR from 2021 to 2030)
Largest segmentMaternity briefs
Fastest growing segmentMaternity/ Nursing Bras
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMaternity/ Nursing Bras, Camisoles, Shapewear, Maternity Briefs
Key market players worldwideWacoal Holdings Corp, Hennes & Mauritz AB Class B, Reliance Inc, Triumph Group Inc, Séraphine, Hatch Collection, Hotmilk Lingerie, Belabumbum


Other key industry trends

  • In terms of revenue, China accounted for 9.4% of the global maternity innerwear market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China maternity innerwear market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,150.4 million by 2030.

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Maternity Innerwear Market Companies

Name Profile # Employees HQ Website

China maternity innerwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to maternity innerwear market will help companies and investors design strategic landscapes.


Maternity briefs was the largest segment with a revenue share of 31.25% in 2021. Horizon Databook has segmented the China maternity innerwear market based on maternity/ nursing bras, camisoles, shapewear, maternity briefs covering the revenue growth of each sub-segment from 2017 to 2030.


The country’s growing income levels, as well as a steady increase in fertility rate (from 1.62 births per woman in 2010 to 1.69 births per woman in 2019, as per World Bank data), are key factors driving the market growth. 

Furthermore, cultural inclusivity and improved access to maternity care, particularly in semi-urban & rural areas, are playing a vital role in the adoption of maternity innerwear among pregnant women in the country.

Personal hygiene and comfort play a large role in the rising demand for maternity briefs as maternity innerwear is generally considered a medical product in the country. The maternity and nursing bras segment is primarily driven by the need for comfort during pregnancy and functionality during the post-natal period.

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Target buyers of China maternity innerwear market databook

  • Our clientele includes a mix of maternity innerwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China maternity innerwear market , including forecasts for subscribers. This country databook contains high-level insights into China maternity innerwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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China maternity innerwear market size, by type, 2017-2030 (US$M)

China Maternity Innerwear Market Outlook Share, 2021 & 2030 (US$M)

China maternity innerwear market size, by type, 2017-2030 (US$M)

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