Brazil Maternity Innerwear Market Size & Outlook

The maternity innerwear market in Brazil is expected to reach a projected revenue of US$ 487.2 million by 2030. A compound annual growth rate of 9.5% is expected of Brazil maternity innerwear market from 2022 to 2030.
Revenue, 2021 (US$M)
$215.0
Forecast, 2030 (US$M)
$487.2
CAGR, 2022 - 2030
9.5%
Report Coverage
Brazil

Brazil maternity innerwear market highlights

  • The Brazil maternity innerwear market generated a revenue of USD 215.0 million in 2021 and is expected to reach USD 487.2 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 9.5% from 2022 to 2030.
  • In terms of segment, maternity briefs was the largest revenue generating type in 2021.
  • Maternity/ Nursing Bras is the most lucrative type segment registering the fastest growth during the forecast period.


Maternity innerwear market data book summary

Market revenue in 2021USD 215.0 million
Market revenue in 2030USD 487.2 million
Growth rate9.5% (CAGR from 2021 to 2030)
Largest segmentMaternity briefs
Fastest growing segmentMaternity/ Nursing Bras
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMaternity/ Nursing Bras, Camisoles, Shapewear, Maternity Briefs
Key market players worldwideWacoal Holdings Corp, Hennes & Mauritz AB Class B, Reliance Inc, Triumph Group Inc, Séraphine, Hatch Collection, Hotmilk Lingerie, Belabumbum


Other key industry trends

  • In terms of revenue, Brazil accounted for 3.1% of the global maternity innerwear market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil maternity innerwear market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 487.2 million by 2030.

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Maternity Innerwear Market Companies

Name Profile # Employees HQ Website

Brazil maternity innerwear market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to maternity innerwear market will help companies and investors design strategic landscapes.


Maternity briefs was the largest segment with a revenue share of 33.58% in 2021. Horizon Databook has segmented the Brazil maternity innerwear market based on maternity/ nursing bras, camisoles, shapewear, maternity briefs covering the revenue growth of each sub-segment from 2017 to 2030.


As one of the fastest-growing economies in the world, Brazil is home to over 200 million people and is also a famous tourist attraction, with an average of 6.58 million international visitors per year. This rapid growth has positively impacted the standard of living, purchasing power, and disposable incomes of the people, which could benefit the maternity innerwear market.

However, as per the World Bank, there has been a constant decline in the birth rate in the country from 1960 to 2020. In 1960, Brazil reported a birth rate of 42.28 per 1000 people, whereas in 2019 it was only 13.70 per 1000 people. This, in turn, is anticipated to negatively affect the demand for maternity innerwear. 

The rise in working pregnant women and mothers in the country has led to an increase in demand for nursing bras and maternity briefs. These bras help women to comfortably breastfeed without removing the bra.

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Target buyers of Brazil maternity innerwear market databook

  • Our clientele includes a mix of maternity innerwear market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Brazil maternity innerwear market , including forecasts for subscribers. This country databook contains high-level insights into Brazil maternity innerwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil maternity innerwear market size, by type, 2017-2030 (US$M)

Brazil Maternity Innerwear Market Outlook Share, 2021 & 2030 (US$M)

Brazil maternity innerwear market size, by type, 2017-2030 (US$M)

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