Global Massage Therapy Service Market Size & Outlook

The massage therapy service industry worldwide is expected to reach a projected revenue of US$ 29,530.7 million by 2030. A compound annual growth rate of 7.1% is expected of the worldwide massage therapy service industry from 2024 to 2030.
Revenue, 2023 (US$M)
$18,251.2
Forecast, 2030 (US$M)
$29,530.7
CAGR, 2024 - 2030
7.1%
Report Coverage
Worldwide

Global massage therapy service market, 2018-2030 (US$M)

Global massage therapy service market highlights

  • The global massage therapy service market generated a revenue of USD 18,251.2 million in 2023 and is expected to reach USD 29,530.7 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 7.1% by 2030.
  • In terms of segment, swedish massage accounted for a revenue of USD 18,251.2 million in 2023.
  • Swedish Massage is the most lucrative massage type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.

Global data book summary

Market revenue in 2023USD 18,251.2 million
Market revenue in 2030USD 29,530.7 million
Growth rate7.1% (CAGR from 2023 to 2030)
Largest segmentSwedish massage
Fastest growing segmentSwedish Massage
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSwedish Massage

Other key industry trends

  • In terms of revenue, the North America accounted for 40.9% of the global massage therapy service market in 2023.

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Massage Therapy Service Market Scope

Massage therapy service market segmentation & scope
Deep Tissue Massage
Sports Massage
Hot Stone Massage
Thai Massage
Others (Reflexology, Aromatherapy Massage, Prenatal Massage, etc.)
End Use
Women
Men
Service Provider
Spas and Salons
Massage and Physical Therapists
Hotels and Resorts
Others (Chiropractors, etc.)
Countries
Canada
Mexico
U.S.
Denmark
France
Germany
Italy
Norway
Spain
Sweden
UK
Australia
China
India
Japan
South Korea
Argentina
Brazil
Kuwait
Saudi Arabia
South Africa
UAE

Massage Therapy Service Market Companies

Name Profile # Employees HQ Website

Global massage therapy service market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to massage therapy service market will help companies and investors design strategic landscapes.


Swedish massage was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Global massage therapy service market based on swedish massage covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Massage Therapy Service Massage Type Outlook (Revenue, USD Million, 2018-2030)
    • Swedish Massage
    • Deep Tissue Massage
    • Sports Massage
    • Hot Stone Massage
    • Thai Massage
    • Others (Reflexology, Aromatherapy Massage, Prenatal Massage, etc.)
  • Global Massage Therapy Service End Use Outlook (Revenue, USD Million, 2018-2030)
    • Women
    • Men
  • Global Massage Therapy Service Service Provider Outlook (Revenue, USD Million, 2018-2030)
    • Spas and Salons
    • Massage and Physical Therapists
    • Hotels and Resorts
    • Others (Chiropractors, etc.)

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Target buyers of Global massage therapy service market databook

  • Our clientele includes a mix of massage therapy service market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global massage therapy service market , including forecasts for subscribers. This global databook contains high-level insights into Global massage therapy service market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global massage therapy service market size, by regions, 2018-2030 (US$M)

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