North America Ing Technology Outsourcing Market Size & Outlook
North America marketing technology outsourcing market, 2018-2030 (US$M)
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North America marketing technology outsourcing market highlights
- The North America marketing technology outsourcing market generated a revenue of USD 17,992.1 million in 2024.
- The market is expected to grow at a CAGR of 8.8% from 2025 to 2030.
- In terms of segment, digital marketing was the largest revenue generating type in 2024.
- Digital Marketing is the most lucrative type segment registering the fastest growth during the forecast period.
North America data book summary
| Market revenue in 2024 | USD 17,992.1 million |
| Market revenue in 2030 | USD 29,826.7 million |
| Growth rate | 8.8% (CAGR from 2024 to 2030) |
| Largest segment | Digital marketing |
| Fastest growing segment | Digital Marketing |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Digital Marketing |
| Key market players worldwide | Accenture PLC Class A, BCM Marketing, Cognizant Technology Solutions Corp Class A, Capgemini SE, HCL Technologies, Infosys Ltd ADR, Invensis Inc, Tata Consultancy Services, Wipro Ltd ADR, International Business Machines Corp |
Other key industry trends
- In terms of revenue, North America region accounted for 37.5% of the global marketing technology outsourcing market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 24,051.0 million by 2030.
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Marketing Technology Outsourcing Market Scope
Marketing Technology Outsourcing Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America marketing technology outsourcing market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology outsourcing market will help companies and investors design strategic landscapes.
Digital marketing was the largest segment with a revenue share of 100% in 2024. Horizon Databook has segmented the North America marketing technology outsourcing market based on digital marketing covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of North America marketing technology outsourcing market databook
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Our clientele includes a mix of marketing technology outsourcing market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America marketing technology outsourcing market , including forecasts for subscribers. This continent databook contains high-level insights into North America marketing technology outsourcing market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America marketing technology outsourcing market size, by country, 2018-2030 (US$M)
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