Europe Ing Resource Management Market Size & Outlook

The marketing resource management market in Europe is expected to reach a projected revenue of US$ 1,800.7 million by 2027. A compound annual growth rate of 10.9% is expected of Europe marketing resource management market from 2022 to 2027.
Revenue, 2021 (US$M)
$967.5
Forecast, 2027 (US$M)
$1,800.7
CAGR, 2022 - 2027
10.9%
Report Coverage
Europe

Europe marketing resource management market highlights

  • The Europe marketing resource management market generated a revenue of USD 967.5 million in 2021.
  • The market is expected to grow at a CAGR of 10.9% from 2022 to 2027.
  • In terms of segment, solution was the largest revenue generating component in 2021.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2022 to 2027.

Europe data book summary

Market revenue in 2021USD 967.5 million
Market revenue in 2027USD 1,800.7 million
Growth rate10.9% (CAGR from 2021 to 2027)
Largest segmentSolution
Fastest growing segmentServices
Historical data covered2016 - 2020
Base year for estimation2021
Forecast period covered2022 - 2027
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services
Key market players worldwideAdobe Inc, Teradata Corp, HCL Technologies, Infor, Microsoft Corp, SAP SE, SAS, North Plains

Other key industry trends

  • In terms of revenue, Europe region accounted for 27.3% of the global marketing resource management market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,806.9 million by 2027.

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Marketing Resource Management Market Companies

Name Profile # Employees HQ Website

Europe marketing resource management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing resource management market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 65.24% in 2021. Horizon Databook has segmented the Europe marketing resource management market based on solution, services covering the revenue growth of each sub-segment from 2016 to 2027.


  • Europe ing Resource Management Component Outlook (Revenue, USD Million, 2016-2027)
    • Solution
      • Brand & Advertising Management
      • Capacity Planning Management
      • Creative Production Management
      • Financial Management
      • Marketing Asset Management
      • Marketing Reporting & Analytics
      • Project Management
      • Others
    • Services
      • Consulting & Implementation
      • Training, Support, and Maintenance
  • Europe ing Resource Management Deployment Outlook (Revenue, USD Million, 2016-2027)
    • Cloud
    • On-premise
  • Europe ing Resource Management Enterprise Size Outlook (Revenue, USD Million, 2016-2027)
    • Large Enterprises
    • Small & Medium Enterprises
  • Europe ing Resource Management End Use Outlook (Revenue, USD Million, 2016-2027)
    • BFSI
    • Consumer Goods & Retail
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Media & Entertainment
    • Travel & Hospitality
    • Others

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Target buyers of Europe marketing resource management market databook

  • Our clientele includes a mix of marketing resource management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe marketing resource management market, including forecasts for subscribers. This continent databook contains high-level insights into Europe marketing resource management market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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Europe marketing resource management market size, by country, 2016-2027 (US$M)

Europe Marketing Resource Management Market Share, 2021 & 2027 (US$M)

Europe marketing resource management market size, by country, 2016-2027 (US$M)

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