Asia Pacific Manual Toothbrush Market Size & Outlook

The manual toothbrush market in Asia Pacific is expected to reach a projected revenue of US$ 4,416.5 million by 2030. A compound annual growth rate of 8.2% is expected of Asia Pacific manual toothbrush market from 2022 to 2030.
Revenue, 2021 (US$M)
$2,178.5
Forecast, 2030 (US$M)
$4,416.5
CAGR, 2022 - 2030
8.2%
Report Coverage
Asia Pacific

Asia Pacific manual toothbrush market highlights

  • The Asia Pacific manual toothbrush market generated a revenue of USD 2,178.5 million in 2021.
  • The market is expected to grow at a CAGR of 8.2% from 2022 to 2030.
  • In terms of segment, medium soft was the largest revenue generating type in 2021.
  • Medium Soft is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2022 to 2030.


Asia Pacific data book summary

Market revenue in 2021USD 2,178.5 million
Market revenue in 2030USD 4,416.5 million
Growth rate8.2% (CAGR from 2021 to 2030)
Largest segmentMedium soft
Fastest growing segmentMedium Soft
Historical data covered2018 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationUltra Soft, Medium Soft, Hard
Key market players worldwideProcter & Gamble Co, Colgate-Palmolive Co, Unilever PLC, GSK PLC, Curaden AG, Perfect Group, Boie USA, Dr.Collins, Sunstar


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 40.8% of the global manual toothbrush market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,416.5 million by 2030.

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Manual Toothbrush Market Companies

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Asia Pacific manual toothbrush market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to manual toothbrush market will help companies and investors design strategic landscapes.


Medium soft was the largest segment with a revenue share of 49.47% in 2021. Horizon Databook has segmented the Asia Pacific manual toothbrush market based on ultra soft, medium soft, hard covering the revenue growth of each sub-segment from 2018 to 2030.


In Asia Pacific, several factors influence the adoption of manual toothbrushes. According to an article published in the Journal of Indian Association of Public Health Dentistry, in December 2017, a survey was conducted among 1,000 participants aged 18 or above and those who visited business malls, departmental stores, and cooperative society stores in Chennai, India. 

The survey revealed that participants with higher education, professional employment, and a higher income had higher odds of selecting a conventional designed manual toothbrush. They were also selective about various aspects of a manual toothbrush such as the head, bristle, handle, price, color, bristle texture, innovativeness, packaging, and brand awareness. 

Thus, companies operating in the market need to channelize their efforts toward meeting the consumer requirements to retain their consumer bases. Innovative product launches in the region are expected to play a vital role in boosting the region’s manual toothbrush market growth over the forecast period. 

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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific manual toothbrush market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific manual toothbrush market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific manual toothbrush market size, by country, 2018-2030 (US$M)

Asia Pacific Manual Toothbrush Market Outlook Share, 2021 & 2030 (US$M)

Asia Pacific manual toothbrush market size, by country, 2018-2030 (US$M)

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