Market revenue in 2022 | USD 154.1 million |
Market revenue in 2030 | USD 207.8 million |
Growth rate | 3.8% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 58.6% in 2022. Horizon Databook has segmented the U.S. mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
The U.S. has a thriving beauty industry, and many people pursue cosmetology and hairstyling careers. Mannequin heads are essential tools for students and professionals to practice various beauty techniques, including hairstyling, makeup application, and skincare.
Top beauty companies have a greater demand for mannequin heads to reveal several hairstyling and makeup products for consumers, thus bolstering the market. Celebrity influence on beauty and fashion trends in the U.S. is quite significant. As consumers seek to emulate the looks of their favorite stars, there is a growing demand for mannequin heads for practicing celebrity-inspired hairstyles and makeup.
The rise of e-commerce and the prominence of online beauty influencers have increased the demand for mannequin heads for product demonstrations, tutorials, and reviews. Beauty influencers often showcase various beauty products on mannequin heads in their videos and tutorials. E-commerce giant such as Amazon provide mannequin heads for various applications, thus driving the market.
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