U.S. Mannequin Head Market Size & Outlook, 2022-2030

The mannequin head market in the United States is expected to reach a projected revenue of US$ 207.8 million by 2030. A compound annual growth rate of 3.8% is expected of the United States mannequin head market from 2023 to 2030.
Revenue, 2022 (US$M)
$154.1
Forecast, 2030 (US$M)
$207.8
CAGR, 2023 - 2030
3.8%
Report Coverage
U.S.

U.S. mannequin head market highlights

  • The U.S. mannequin head market generated a revenue of USD 154.1 million in 2022 and is expected to reach USD 207.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 3.8% from 2023 to 2030.
  • In terms of segment, women was the largest revenue generating type in 2022.
  • Women is the most lucrative type segment registering the fastest growth during the forecast period.


Mannequin head market data book summary

Market revenue in 2022USD 154.1 million
Market revenue in 2030USD 207.8 million
Growth rate3.8% (CAGR from 2022 to 2030)
Largest segmentWomen
Fastest growing segmentWomen
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMen, Women, Infant & Toddlers
Key market players worldwideSam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp


Other key industry trends

  • In terms of revenue, U.S. accounted for 16.3% of the global mannequin head market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. mannequin head market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 49.6 million by 2030.

Women was the largest segment with a revenue share of 58.6% in 2022. Horizon Databook has segmented the U.S. mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.


The U.S. has a thriving beauty industry, and many people pursue cosmetology and hairstyling careers. Mannequin heads are essential tools for students and professionals to practice various beauty techniques, including hairstyling, makeup application, and skincare.

Top beauty companies have a greater demand for mannequin heads to reveal several hairstyling and makeup products for consumers, thus bolstering the market. Celebrity influence on beauty and fashion trends in the U.S. is quite significant. As consumers seek to emulate the looks of their favorite stars, there is a growing demand for mannequin heads for practicing celebrity-inspired hairstyles and makeup.

The rise of e-commerce and the prominence of online beauty influencers have increased the demand for mannequin heads for product demonstrations, tutorials, and reviews. Beauty influencers often showcase various beauty products on mannequin heads in their videos and tutorials. E-commerce giant such as Amazon provide mannequin heads for various applications, thus driving the market.

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Mannequin Head Market Companies

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U.S. mannequin head market size, by type, 2017-2030 (US$M)

U.S. Mannequin Head Market Outlook Share, 2022 & 2030 (US$M)

U.S. mannequin head market size, by type, 2017-2030 (US$M)

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