Market revenue in 2022 | USD 26.8 million |
Market revenue in 2030 | USD 39.7 million |
Growth rate | 5% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 59.33% in 2022. Horizon Databook has segmented the South Africa mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
The adoption of sustainable mannequins by apparel brands in South Africa will be favorable for market growth over the forecast period. Several brands in the country are striving to create eco-friendly, visually appealing, and attention-grabbing in-store displays.
For example, denim brand RE: has a standalone store in Pretoria, South Africa, which features innovative and sustainable mannequins made from natural plant fibers and bio-resins.The introduction of sustainable mannequins by apparel brands could drive the demand for mannequin heads in the local market.
This trend could lead to an industry-wide shift toward more eco-friendly mannequins, including mannequin heads. As a result, manufacturers and suppliers of mannequin heads may experience increased demand from retailers looking to align their sustainability goals with visual merchandising strategies.
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