Market revenue in 2022 | USD 51.9 million |
Market revenue in 2030 | USD 81.3 million |
Growth rate | 5.8% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 60.89% in 2022. Horizon Databook has segmented the Japan mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
The surge in demand for mannequin heads is primarily driven by the evolving landscape of technology and the growing emphasis on visual merchandising as an effective marketing strategy among retailers. Mannequin heads have undergone significant technological transformations in recent years. Traditional static mannequins are increasingly being replaced with dynamic and lifelike mannequins.
These advanced mannequin heads can mimic realistic facial expressions, making them appear more human-like. Including features like facial recognition and expression alteration capabilities further enhances their appeal. These advancements have revolutionized the way retailers showcase their products, allowing for more engaging displays.
These advanced mannequin heads serve as powerful tools for retailers in Japan, enabling them to offer captivating in-store displays that showcase their products and help engage customers, eventually driving sales and brand loyalty in a highly competitive market.
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