Market revenue in 2022 | USD 57.0 million |
Market revenue in 2030 | USD 73.2 million |
Growth rate | 3.2% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 58.6% in 2022. Horizon Databook has segmented the Germany mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
Germany has a strong and influential fashion industry, with cities like Berlin, Düsseldorf, and Munich hosting major fashion events and trade shows. The country’s vicinity to influential fashion capitals like Paris and Milan, which set the tone for fashion trends in Europe, also serves as a major plus point. As the fashion industry grows, the demand for mannequin heads to display the latest trends and designs also increases.
Effective visual merchandising is crucial for attracting customers to retail stores, and Mannequin heads can be used for creating eye-catching displays that showcase and help in selling clothing, accessories, and cosmetics.
Apart from this, artists and designers in Germany often use mannequin heads for creative projects and exhibitions. This artistic use of mannequins adds to their popularity. The growing cosmetics and beauty industry also presents the mannequin heads market with strong opportunities.
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