Market revenue in 2022 | USD 262.4 million |
Market revenue in 2030 | USD 376.8 million |
Growth rate | 4.6% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 56.63% in 2022. Horizon Databook has segmented the Europe mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
Europe is home to some of the most renowned fashion capitals of the world Paris, Milan, and London, with an ever-evolving fashion, beauty, and cosmetics industry. Europe also has a diverse retail landscape to match, from high-end luxury boutiques to budget-friendly stores.
This proves extremely favorable for the mannequin heads market, allowing stores to display the latest hairstyles, accessories, and makeup in retail stores, showrooms, and at fashion events. Each segment demands mannequin heads tailored to its specific target audience.
Another trend influencing the European mannequin heads market is the fact that the region is a culmination of various cultures and ethnicities. Mannequin heads representing diverse ethnic backgrounds are often preferred to reflect the multicultural society and cater to a broader customer base.
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