Market revenue in 2022 | USD 80.6 million |
Market revenue in 2030 | USD 116.6 million |
Growth rate | 4.7% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 61.66% in 2022. Horizon Databook has segmented the China mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for mannequin heads in China is influenced by the growth of luxury fashion retail and the increasing awareness of the importance of visual merchandising. These factors collectively contribute to the increased demand for mannequin heads in the country's retail landscape. China has emerged as a significant market for luxury fashion brands, driven by a growing affluent population and changing consumer preferences.
Luxury fashion retailers focus on creating immersive and captivating in-store experiences that reflect their brand identity. Mannequin heads play a vital role in this context, as they allow these brands to display their high-end clothing, accessories, and haute couture in a visually compelling manner.
In addition, the increasing awareness of the impact of visual merchandising on consumer behavior has prompted retailers in China to invest in creating attractive and engaging store displays. By strategically dressing mannequin heads with the latest fashion trends and coordinating accessories, retailers can effectively communicate their brand's aesthetic and encourage shoppers to explore and try more products.
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