Market revenue in 2022 | USD 11.0 million |
Market revenue in 2030 | USD 15.5 million |
Growth rate | 4.4% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 64.55% in 2022. Horizon Databook has segmented the Brazil mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
The growing demand for hair wigs and the growing hair care industry in Brazil are driving the demand for mannequin heads. The increasing popularity of wigs in Brazil can be attributed to various factors, including current fashion trends, cultural preferences, and individuals seeking solutions for hair-related concerns.
Mannequin heads serve as a realistic canvas for hairstylists and wig manufacturers, enabling them to style, adjust, and showcase wigs to cater to the diverse needs and preferences of customers. Moreover, online shopping has become a significant component of the retail landscape in Central and South America.
E-commerce platforms and online retailers utilize mannequin heads to effectively display fashion items and accessories on their websites. For example, international e-commerce websites like Ubuy offer a wide variety of mannequin heads suitable for cosmetology and hairdressing students. This trend helps streamline online sales and also contributes to the growing demand for mannequin heads in the beauty and fashion industries in Brazil.
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