Market revenue in 2022 | USD 352.2 million |
Market revenue in 2030 | USD 575.9 million |
Growth rate | 6.3% (CAGR from 2022 to 2030) |
Largest segment | Women |
Fastest growing segment | Women |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Men, Women, Infant & Toddlers |
Key market players worldwide | Sam Villa, HairArt, Milano Collection Wigs, Giell, Genesis Display, La Rosa Holdings Corp |
Women was the largest segment with a revenue share of 61.81% in 2022. Horizon Databook has segmented the Asia Pacific mannequin head market based on men, women, infant & toddlers covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for mannequin heads in the Asia Pacific region is driven by several factors, including the growth of the retail industry and the expansion of e-commerce. The retail sector in the Asia Pacific region is expanding owing to rapid urbanization and the growing middle-class population.
Retailers, whether operating brick-and-mortar stores or online platforms, utilize mannequin heads to display a variety of hairstyles and makeup looks on their products. This helps enhance customers' shopping experience and drives sales by providing a representation of the products' potential use.
In addition, due to the presence of several large and small companies catering to different consumer demands, the Asia Pacific region has turned into an attractive market for hair products and accessories, including wigs and extensions.
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