North America Luxury Suv Market Size & Outlook, 2023-2030

The luxury suv market in North America is expected to reach a projected revenue of US$ 50,078.7 million by 2030. A compound annual growth rate of 18.9% is expected of North America luxury suv market from 2024 to 2030.
Revenue, 2023 (US$M)
$14,867.0
Forecast, 2030 (US$M)
$50,078.7
CAGR, 2024 - 2030
18.9%
Report Coverage
North America

North America luxury suv market, 2018-2030 (US$M)

North
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North America luxury suv market highlights

  • The North America luxury suv market generated a revenue of USD 14,867.0 million in 2023.
  • The market is expected to grow at a CAGR of 18.9% from 2024 to 2030.
  • In terms of segment, compact was the largest revenue generating vehicle type in 2023.
  • Compact is the most lucrative vehicle type segment registering the fastest growth during the forecast period.

North America data book summary

Market revenue in 2023USD 14,867.0 million
Market revenue in 2030USD 50,078.7 million
Growth rate18.9% (CAGR from 2024 to 2030)
Largest segmentCompact
Fastest growing segmentCompact
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCompact
Key market players worldwideVolvo AB ADR, Tata Motors, Volkswagen AG, Mercedes-Benz Group AG, Isuzu Motors, Aston Martin, Toyota Motor Corp, Bayerische Motoren Werke AG ADR, Nissan Motor Co Ltd, General Motors Co

Other key industry trends

  • In terms of revenue, North America region accounted for 8.6% of the global luxury suv market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 236,856.8 million by 2030.

Compact was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the North America luxury suv market based on compact covering the revenue growth of each sub-segment from 2018 to 2030.


The increasing consumer demand for premium features that offer both comfort and advanced technology is a significant factor contributing to the growth of the market. Buyers are prioritizing vehicles with cutting-edge infotainment systems, driver-assistance technologies, and enhanced safety features, as well as superior craftsmanship and high-end materials.

Additionally, the shift towards sustainability is pushing automakers to incorporate hybrid and electric powertrains in their luxury SUV offerings, responding to growing environmental concerns. The rise in disposable income, along with the preference for larger, more versatile vehicles that combine luxury with practicality, is further fueling market expansion.

Moreover, companies across North America are focusing on launching effective SUV cars aimed to provide better experience. For instance, in September 2024, Lotus has launched the Eletre Carbon, an ultra-luxury variant of its electric hyper-SUV, in North America. This model showcases high-performance and advanced design, featuring extensive use of carbon fiber and premium Bridge of Weir leather in three new colorways.

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Luxury SUV Market Scope

Luxury suv market segmentation & scope
Compact
Mid Size
Full Size
Propulsion Type
ICE
Electric
Countries
U.S.
Canada
Mexico
UK
Germany
France
Italy
Spain
Denmark
Sweden
Norway
China
India
Japan
South Korea
Australia
Thailand
Brazil
Argentina
South Africa
Saudi Arabia
UAE
Kuwait

Luxury SUV Market Companies

Name Profile # Employees HQ Website

North America luxury suv market

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