Latin America Luxury Hair Care Market Size & Outlook

The luxury hair care market in Latin America is expected to reach a projected revenue of US$ 4,724.6 million by 2030. A compound annual growth rate of 10.5% is expected of Latin America luxury hair care market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,347.9
Forecast, 2030 (US$M)
$4,724.6
CAGR, 2024 - 2030
10.5%
Report Coverage
Latin America

Latin America luxury hair care market highlights

  • The Latin America luxury hair care market generated a revenue of USD 2,347.9 million in 2023.
  • The market is expected to grow at a CAGR of 10.5% from 2024 to 2030.
  • In terms of segment, shampoos was the largest revenue generating product in 2023.
  • Hair Coloring Products is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.


Latin America data book summary

Market revenue in 2023USD 2,347.9 million
Market revenue in 2030USD 4,724.6 million
Growth rate10.5% (CAGR from 2023 to 2030)
Largest segmentShampoos
Fastest growing segmentHair Coloring Products
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationShampoos, Conditioners, Hair Coloring Products, Hair Styling Products, Hair Oil
Key market players worldwideL'Oreal SA, The Estee Lauder Companies Inc Class A, Kaneka Corp, Kao Corp, KOSE Corp, Seven Haircare, Alcora Corporation, Jose Eber Hair, Philip Kingsley, Kevin Murphy


Other key industry trends

  • In terms of revenue, Latin America region accounted for 11.2% of the global luxury hair care market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 9,300.2 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Luxury Hair Care Market Companies

Name Profile # Employees HQ Website

Latin America luxury hair care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to luxury hair care market will help companies and investors design strategic landscapes.


Shampoos was the largest segment with a revenue share of 32.26% in 2023. Horizon Databook has segmented the Latin America luxury hair care market based on shampoos, conditioners, hair coloring products, hair styling products, hair oil covering the revenue growth of each sub-segment from 2018 to 2030.


All major countries in Central and South America, including Brazil, are witnessing an increase in per capita consumption of beauty and personal care products, a trend expected to drive the market.

Increased awareness of lifestyle changes and investments in luxury hair care products among both men and women has accelerated market growth. Furthermore, as disposable incomes rise in Brazil, individuals managing demanding work schedules seek premium self-care solutions.

This economic upswing is poised to significantly boost the luxury hair care market, providing relief to consumers who prioritize indulgent grooming experiences, thus driving demand for high-end hair care products.

Reasons to subscribe to Latin America luxury hair care market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Latin America luxury hair care market databook

  • Our clientele includes a mix of luxury hair care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America luxury hair care market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America luxury hair care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Latin America luxury hair care market size, by country, 2018-2030 (US$M)

Latin America Luxury Hair Care Market Outlook Share, 2023 & 2030 (US$M)

Latin America luxury hair care market size, by country, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more