South Africa Lingerie Market Size & Outlook, 2021-2030

The lingerie market in South Africa is expected to reach a projected revenue of US$ 122.2 million by 2030. A compound annual growth rate of 5.7% is expected of South Africa lingerie market from 2022 to 2030.
Revenue, 2021 (US$M)
$74.2
Forecast, 2030 (US$M)
$122.2
CAGR, 2022 - 2030
5.7%
Report Coverage
South Africa

South Africa lingerie market highlights

  • The South Africa lingerie market generated a revenue of USD 74.2 million in 2021 and is expected to reach USD 122.2 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 5.7% from 2022 to 2030.
  • In terms of segment, offline was the largest revenue generating distribution channel in 2021.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Lingerie market data book summary

Market revenue in 2021USD 74.2 million
Market revenue in 2030USD 122.2 million
Growth rate5.7% (CAGR from 2021 to 2030)
Largest segmentOffline
Fastest growing segmentOnline
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOffline, Online
Key market players worldwideVictoria's Secret & Co, Reliance Industries Ltd GDR - 144A, Gap Inc, Hanesbrands Inc, Walmart Inc, Jockey International, Triumph International, Hunkemoller, Calvin Klein, MAS Holdings


Other key industry trends

  • In terms of revenue, South Africa accounted for 0.1% of the global lingerie market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa lingerie market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 122.2 million by 2030.

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Lingerie Market Companies

Name Profile # Employees HQ Website

South Africa lingerie market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to lingerie market will help companies and investors design strategic landscapes.


Offline was the largest segment with a revenue share of 63.07% in 2021. Horizon Databook has segmented the South Africa lingerie market based on offline, online covering the revenue growth of each sub-segment from 2017 to 2030.


Many emerging and new-age brands are introducing different kinds of lingerie products in the country. Local and startup companies like Fleur Intimates and Nude Wear are recognizing the demand and expanding their product offerings in the region, making them more accessible to the female population.

In November 2020, Magic Bodyfashion, a Dutch brand known for its underwear and shapewear, expanded its presence in the South African market. This expansion has been made possible through a partnership with PDL Distributors, a local importer and distributor of international lingerie and swimwear brands.

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Target buyers of South Africa lingerie market databook

  • Our clientele includes a mix of lingerie market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the South Africa lingerie market , including forecasts for subscribers. This country databook contains high-level insights into South Africa lingerie market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa lingerie market size, by distribution channel, 2017-2030 (US$M)

South Africa Lingerie Market Outlook Share, 2021 & 2030 (US$M)

South Africa lingerie market size, by distribution channel, 2017-2030 (US$M)

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