Middle East & Africa Lingerie Market Size & Outlook

The lingerie market in Middle East & Africa is expected to reach a projected revenue of US$ 4,410.3 million by 2030. A compound annual growth rate of 5.1% is expected of Middle East & Africa lingerie market from 2022 to 2030.
Revenue, 2021 (US$M)
$2,814.5
Forecast, 2030 (US$M)
$4,410.3
CAGR, 2022 - 2030
5.1%
Report Coverage
Middle East & Africa

MEA lingerie market highlights

  • The MEA lingerie market generated a revenue of USD 2,814.5 million in 2021.
  • The market is expected to grow at a CAGR of 5.1% from 2022 to 2030.
  • In terms of segment, offline was the largest revenue generating distribution channel in 2021.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2022 to 2030.


MEA data book summary

Market revenue in 2021USD 2,814.5 million
Market revenue in 2030USD 4,410.3 million
Growth rate5.1% (CAGR from 2021 to 2030)
Largest segmentOffline
Fastest growing segmentOnline
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOffline, Online
Key market players worldwideVictoria's Secret & Co, Reliance Industries Ltd GDR - 144A, Gap Inc, Hanesbrands Inc, Walmart Inc, Jockey International, Triumph International, Hunkemoller, Calvin Klein, MAS Holdings


Other key industry trends

  • In terms of revenue, MEA region accounted for 3.3% of the global lingerie market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 61,375.9 million by 2030.

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Lingerie Market Companies

Name Profile # Employees HQ Website

Middle East & Africa lingerie market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to lingerie market will help companies and investors design strategic landscapes.


Offline was the largest segment with a revenue share of 63.93% in 2021. Horizon Databook has segmented the Middle East & Africa lingerie market based on offline, online covering the revenue growth of each sub-segment from 2017 to 2030.


The growing purchasing power and the rising preference for branded underwear, such as Splash and Max, which offer better fit and comfort at reasonable prices, are boosting the demand for premium lingerie in Saudi Arabia.


Furthermore, the rising female participation in the workforce is creating a higher demand for women’s lingerie in Saudi Arabia. The rising number of working women has contributed to a cultural shift in many Middle Eastern countries. As societal norms change, there is an increased awareness and acceptance of lingerie as an essential part of women's clothing. This cultural shift further fuels the demand for lingerie in the region.

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Target buyers of Middle East & Africa lingerie market databook

  • Our clientele includes a mix of lingerie market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa lingerie market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa lingerie market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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MEA lingerie market size, by country, 2017-2030 (US$M)

Middle East & Africa Lingerie Market Outlook Share, 2021 & 2030 (US$M)

MEA lingerie market size, by country, 2017-2030 (US$M)

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