China Lingerie Market Size & Outlook, 2021-2030

The lingerie market in China is expected to reach a projected revenue of US$ 34,296.8 million by 2030. A compound annual growth rate of 6.4% is expected of China lingerie market from 2022 to 2030.
Revenue, 2021 (US$M)
$19,558.4
Forecast, 2030 (US$M)
$34,296.8
CAGR, 2022 - 2030
6.4%
Report Coverage
China

China lingerie market highlights

  • The China lingerie market generated a revenue of USD 19,558.4 million in 2021 and is expected to reach USD 34,296.8 million by 2030.
  • The China market is expected to grow at a CAGR of 6.4% from 2022 to 2030.
  • In terms of segment, offline was the largest revenue generating distribution channel in 2021.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Lingerie market data book summary

Market revenue in 2021USD 19,558.4 million
Market revenue in 2030USD 34,296.8 million
Growth rate6.4% (CAGR from 2021 to 2030)
Largest segmentOffline
Fastest growing segmentOnline
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOffline, Online
Key market players worldwideVictoria's Secret & Co, Reliance Industries Ltd GDR - 144A, Gap Inc, Hanesbrands Inc, Walmart Inc, Jockey International, Triumph International, Hunkemoller, Calvin Klein, MAS Holdings


Other key industry trends

  • In terms of revenue, China accounted for 22.8% of the global lingerie market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China lingerie market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 34,296.8 million by 2030.

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Lingerie Market Companies

Name Profile # Employees HQ Website

China lingerie market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to lingerie market will help companies and investors design strategic landscapes.


Offline was the largest segment with a revenue share of 59.56% in 2021. Horizon Databook has segmented the China lingerie market based on offline, online covering the revenue growth of each sub-segment from 2017 to 2030.


E-commerce has played a pivotal role in the growth of the Lingerie market in China. Online platforms such as Tmall, JD.com, and Taobao have become popular destinations for consumers to purchase lingerie products. The convenience, extensive product range, and competitive pricing offered by ecommerce platforms have fueled the shift toward online shopping.


Additionally, social media platforms like WeChat and Xiaohongshu (Little Red Book) have become important channels for brand discovery and engagement. Many lingerie brands in China are launching short films to highlight women's beauty standards and address and potentially challenge prevailing beauty ideals.

For instance, Neiwai, a Chinese lingerie brand focused on female empowerment, released a short film called “No body is nobody” for International Women's Day 2020, addressing important issues related to body image and beauty stereotypes, particularly in Chinese media and social media. The film featured women of different ages, body types, and personalities, in contrast to the women that are often shown by media as having a tiny waist, slim legs, and white skin.

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Target buyers of China lingerie market databook

  • Our clientele includes a mix of lingerie market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China lingerie market , including forecasts for subscribers. This country databook contains high-level insights into China lingerie market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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China lingerie market size, by distribution channel, 2017-2030 (US$M)

China Lingerie Market Outlook Share, 2021 & 2030 (US$M)

China lingerie market size, by distribution channel, 2017-2030 (US$M)

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