Asia Pacific Licensed Football Merchandise Market Size & Outlook

The licensed football merchandise market in Asia Pacific is expected to reach a projected revenue of US$ 3,286.5 million by 2030. A compound annual growth rate of 6.7% is expected of Asia Pacific licensed football merchandise market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,253.0
Forecast, 2030 (US$M)
$3,286.5
CAGR, 2025 - 2030
6.7%
Report Coverage
Asia Pacific

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Asia Pacific licensed football merchandise market, 2018-2030 (US$M)

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Asia Pacific licensed football merchandise market highlights

  • The Asia Pacific licensed football merchandise market generated a revenue of USD 2,253.0 million in 2024.
  • The market is expected to grow at a CAGR of 6.7% from 2025 to 2030.
  • In terms of segment, sports apparel was the largest revenue generating product in 2024.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Japan is expected to register the highest CAGR from 2025 to 2030.

Asia Pacific data book summary

Market revenue in 2024USD 2,253.0 million
Market revenue in 2030USD 3,286.5 million
Growth rate6.7% (CAGR from 2025 to 2030)
Largest segmentSports apparel
Fastest growing segmentSports Footwear
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys & Games, Accessories
Key market players worldwideNike Inc Class B, Adidas AG, Under Armour Inc Class A, Puma SE, New Balance, Fanatics, Mitchell & Ness, Umbro, Hummel

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 19.9% of the global licensed football merchandise market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,286.5 million by 2030.

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Licensed Football Merchandise Market Companies

Name Profile # Employees HQ Website
Hummel View profile 101-250 Aarhus, Midtjylland, Denmark, Europe https://hummel.net/
Umbro View profile 501-1000 Manchester, Manchester, United Kingdom, Europe http://www.umbro.com/
Mitchell & Ness View profile 101-250 Philadelphia, Pennsylvania, United States, North America https://www.mitchellandness.com/
Fanatics View profile 10001+ Jacksonville, Florida, United States, North America http://www.fanaticsinc.com
New Balance View profile 5001-10000 Brighton, East Sussex, United Kingdom, Europe https://www.newbalance.co.uk
Puma SE View profile 21164 Puma Way 1, Herzogenaurach, BY, Germany, 91074 https://www.puma.com
Adidas AG View profile 59030 Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 https://www.adidas-group.com
Nike Inc Class B View profile 83700 One Bowerman Drive, Beaverton, OR, United States, 97005-6453 https://www.nike.com
Under Armour Inc Class A View profile 14800 1020 Hull Street, Baltimore, MD, United States, 21230 https://www.underarmour.com

Asia Pacific licensed football merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed football merchandise market will help companies and investors design strategic landscapes.


Sports apparel was the largest segment with a revenue share of 69.75% in 2024. Horizon Databook has segmented the Asia Pacific licensed football merchandise market based on sports apparel, sports footwear, toys & games, accessories covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Asia Pacific licensed football merchandise market databook

  • Our clientele includes a mix of licensed football merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific licensed football merchandise market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific licensed football merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific licensed football merchandise market size, by country, 2018-2030 (US$M)

Asia Pacific Licensed Football Merchandise Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific licensed football merchandise market size, by country, 2018-2030 (US$M)

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