U.S. Laundry Sanitizer Market Size & Outlook, 2022-2030
U.S. laundry sanitizer market, 2018-2030 (US$M)
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U.S. laundry sanitizer market highlights
- The U.S. laundry sanitizer market generated a revenue of USD 11.5 million in 2022 and is expected to reach USD 14.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 2.7% from 2023 to 2030.
- In terms of segment, commercial was the largest revenue generating application in 2022.
- Commercial is the most lucrative application segment registering the fastest growth during the forecast period.
Laundry sanitizer market data book summary
| Market revenue in 2022 | USD 11.5 million |
| Market revenue in 2030 | USD 14.2 million |
| Growth rate | 2.7% (CAGR from 2022 to 2030) |
| Largest segment | Commercial |
| Fastest growing segment | Commercial |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Household (Residential), Commercial |
Other key industry trends
- In terms of revenue, U.S. accounted for 30.7% of the global laundry sanitizer market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. laundry sanitizer market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 3.5 million by 2030.
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Laundry Sanitizer Market Scope
Laundry Sanitizer Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. laundry sanitizer market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to laundry sanitizer market will help companies and investors design strategic landscapes.
Commercial was the largest segment with a revenue share of 59.13% in 2022. Horizon Databook has segmented the U.S. laundry sanitizer market based on household (residential), commercial covering the revenue growth of each sub-segment from 2018 to 2030.
In September 2022, Lysol, a leading brand in germ protection, leveraged a creative marketing strategy to drive the demand for its laundry sanitizer product in the U.S. They designed the "World's Stinkiest Sock" challenge to demonstrate the efficacy of Lysol Laundry Sanitizer in eliminating odor-causing bacteria from laundry. This challenge was part of the ‘LysolLaundryChallenge’ campaign in the U.S., which aimed to encourage consumers to use the product on their stinky laundry loads.
The company partnered with actress and comedian Rachel Dratch, to invite consumers to experience the product's benefits firsthand and even offered a money-back guarantee if they didn't notice an improvement in their laundry's smell. In addition, Lysol's collaboration with the Boston Red Sox and the involvement of celebrity added further appeal to the campaign.
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Target buyers of U.S. laundry sanitizer market databook
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Our clientele includes a mix of laundry sanitizer market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. laundry sanitizer market , including forecasts for subscribers. This country databook contains high-level insights into U.S. laundry sanitizer market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. laundry sanitizer market size, by application, 2018-2030 (US$M)
U.S. Laundry Sanitizer Market Outlook Share, 2022 & 2030 (US$M)
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