U.S. Laundry Care Market Size & Outlook, 2024-2030

The laundry care market in the United States is expected to reach a projected revenue of US$ 24,030.8 million by 2030. A compound annual growth rate of 4.8% is expected of the United States laundry care market from 2025 to 2030.
Revenue, 2024 (US$M)
$18,183.7
Forecast, 2030 (US$M)
$24,030.8
CAGR, 2025 - 2030
4.8%
Report Coverage
U.S.

U.S. laundry care market highlights

  • The U.S. laundry care market generated a revenue of USD 18,183.7 million in 2024 and is expected to reach USD 24,030.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.8% from 2025 to 2030.
  • In terms of segment, laundry detergent was the largest revenue generating product type in 2024.
  • Laundry Detergent is the most lucrative product type segment registering the fastest growth during the forecast period.

Laundry care market data book summary

Market revenue in 2024USD 18,183.7 million
Market revenue in 2030USD 24,030.8 million
Growth rate4.8% (CAGR from 2025 to 2030)
Largest segmentLaundry detergent
Fastest growing segmentLaundry Detergent
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLaundry Sanitizer, Laundry Detergent, Fabric Softeners & Conditioners
Key market players worldwideProcter & Gamble Co, Unilever PLC, Henkel AG & Co KGaA, Reckitt Benckiser Group PLC, Colgate-Palmolive Co, Kao Corp, SC Johnson, The Clorox Company

Other key industry trends

  • In terms of revenue, U.S. accounted for 16.6% of the global laundry care market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. laundry care market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 7,121.1 million by 2030.

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Laundry Care Market Companies

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U.S. laundry care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to laundry care market will help companies and investors design strategic landscapes.


Laundry detergent was the largest segment with a revenue share of 90.17% in 2024. Horizon Databook has segmented the U.S. laundry care market based on laundry sanitizer, laundry detergent, fabric softeners & conditioners covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of U.S. laundry care market databook

  • Our clientele includes a mix of laundry care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. laundry care market , including forecasts for subscribers. This country databook contains high-level insights into U.S. laundry care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. laundry care market size, by product type, 2018-2030 (US$M)

U.S. Laundry Care Market Outlook Share, 2024 & 2030 (US$M)

U.S. laundry care market size, by product type, 2018-2030 (US$M)

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