North America Laundry Care Market Size & Outlook

The laundry care market in North America is expected to reach a projected revenue of US$ 34,154.0 million by 2030. A compound annual growth rate of 4.9% is expected of North America laundry care market from 2025 to 2030.
Revenue, 2024 (US$M)
$25,752.7
Forecast, 2030 (US$M)
$34,154.0
CAGR, 2025 - 2030
4.9%
Report Coverage
North America

North America laundry care market highlights

  • The North America laundry care market generated a revenue of USD 25,752.7 million in 2024.
  • The market is expected to grow at a CAGR of 4.9% from 2025 to 2030.
  • In terms of segment, laundry detergent was the largest revenue generating product type in 2024.
  • Laundry Detergent is the most lucrative product type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.

North America data book summary

Market revenue in 2024USD 25,752.7 million
Market revenue in 2030USD 34,154.0 million
Growth rate4.9% (CAGR from 2025 to 2030)
Largest segmentLaundry detergent
Fastest growing segmentLaundry Detergent
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLaundry Sanitizer, Laundry Detergent, Fabric Softeners & Conditioners
Key market players worldwideProcter & Gamble Co, Unilever PLC, Henkel AG & Co KGaA, Reckitt Benckiser Group PLC, Colgate-Palmolive Co, Kao Corp, SC Johnson, The Clorox Company

Other key industry trends

  • In terms of revenue, North America region accounted for 23.5% of the global laundry care market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 57,242.3 million by 2030.

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Laundry Care Market Companies

Name Profile # Employees HQ Website

North America laundry care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to laundry care market will help companies and investors design strategic landscapes.


Laundry detergent was the largest segment with a revenue share of 89.24% in 2024. Horizon Databook has segmented the North America laundry care market based on laundry sanitizer, laundry detergent, fabric softeners & conditioners covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of North America laundry care market databook

  • Our clientele includes a mix of laundry care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America laundry care market , including forecasts for subscribers. This continent databook contains high-level insights into North America laundry care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America laundry care market size, by country, 2018-2030 (US$M)

North America Laundry Care Market Outlook Share, 2024 & 2030 (US$M)

North America laundry care market size, by country, 2018-2030 (US$M)

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