Market revenue in 2023 | USD 223,464.5 million |
Market revenue in 2030 | USD 499,920.0 million |
Growth rate | 12.2% (CAGR from 2023 to 2030) |
Largest segment | High school (9-12) |
Fastest growing segment | Middle School (6-8) |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Elementary School (K-5), Middle School (6-8), High School (9-12) |
High school (9-12) was the largest segment with a revenue share of 47.37% in 2023. Horizon Databook has segmented the Japan k-12 education market based on elementary school (k-5), middle school (6-8), high school (9-12) covering the revenue growth of each sub-segment from 2017 to 2030.
The country’s aging population and declining birth rates are leading to smaller class sizes and more personalized education. Schools are increasingly focusing on quality over quantity, driving the demand for specialized K-12 educational services and tools.
In addition, the increasing adoption of EdTech in classrooms, such as digital textbooks, online learning platforms, and interactive whiteboards, is further driving K-12 education market growth. Furthermore, strong marketing strategies and reasonable product offerings by companies such as NTT Education, Benesse Holdings, and Gakken are favoring the growth of the Japanese K-12 education market.
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