South Korea Insect Repellent Market Size & Outlook

Mosquito repellent was the largest segment with a revenue share of 48.9% in 2022. Horizon Databook has segmented the South Korea insect repellent market based on mosquito repellent, bugs repellent, fly repellent covering the revenue growth of each sub-segment from 2017 to 2030.

South Korea remains consistently vulnerable to mosquito-borne illnesses, with instances of conditions like malaria and Japanese encephalitis transmitted by mosquitoes. Nevertheless, regions like Seoul Metropolitan City exhibit distinct mosquito occurrence patterns compared to natural settings due to various factors like landscape, land utilization, weather conditions, and mosquito control measures.

Amidst the surge in vector-borne diseases, market participants within the country are responding with proactive measures, including the initiation of awareness campaigns. In July 2022, Henkel Korea, a homecare solutions manufacturer, for the consecutive year, announced the launch of Zero Mosquito Campaign, an awareness initiative in collaboration with the Korean Red Cross, focusing on educating about the hazards posed by mosquitoes. The campaign aimed to aid vulnerable communities in navigating the mosquito-intensive summer months.