Europe Indoor Positioning And Indoor Navigation Market Size & Outlook

The indoor positioning and indoor navigation market in Europe is expected to reach a projected revenue of US$ 40,162.9 million by 2030. A compound annual growth rate of 37.8% is expected of Europe indoor positioning and indoor navigation market from 2025 to 2030.
Revenue, 2024 (US$M)
$6,356.2
Forecast, 2030 (US$M)
$40,162.9
CAGR, 2025 - 2030
37.8%
Report Coverage
Europe

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Europe indoor positioning and indoor navigation market, 2018-2030 (US$M)

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Europe indoor positioning and indoor navigation market highlights

  • The Europe indoor positioning and indoor navigation market generated a revenue of USD 6,356.2 million in 2024.
  • The market is expected to grow at a CAGR of 37.8% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2024.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2025 to 2030.

Europe data book summary

Market revenue in 2024USD 6,356.2 million
Market revenue in 2030USD 40,162.9 million
Growth rate37.8% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Hardware, Services
Key market players worldwideApple Inc, Cisco Systems Inc, Ekahau, Alphabet Inc Class A, HERE Technologies Chicago, Honeywell International Inc, IndoorAtlas, Mappi International, NavVis, Microsoft Corp, Point Inside, Samsung Electronics Co Ltd, Ubisense, Siemens AG, Zebra Technologies Corp Class A

Other key industry trends

  • In terms of revenue, Europe region accounted for 24.8% of the global indoor positioning and indoor navigation market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 57,773.3 million by 2030.

Software was the largest segment with a revenue share of 50.04% in 2024. Horizon Databook has segmented the Europe indoor positioning and indoor navigation market based on software, hardware, services covering the revenue growth of each sub-segment from 2018 to 2030.


Businesses in Europe are increasingly focusing on enhancing customer experience and personalization through IPIN systems. Retailers are using these technologies to deliver location-based services, such as targeted advertisements and promotions, enhancing customer engagement and satisfaction.

Personalized navigation aids and tailored recommendations based on a user’s indoor location and behavior are becoming key differentiators for businesses aiming to improve their customer service and loyalty.

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Indoor Positioning and Indoor Navigation Market Companies

Name Profile # Employees HQ Website
Ubisense View profile 251-500 Cambridge, Cambridgeshire, United Kingdom, Europe https://ubisense.com
Point Inside View profile 11-50 Bellevue, Washington, United States, North America http://www.pointinside.com
Mappi International View profile 51-100 Cisterna Di Latina, Lazio, Italy, Europe https://www.mappi.it
IndoorAtlas View profile 11-50 Oulu, Oulu, Finland, Europe http://www.indooratlas.com
Ekahau View profile 51-100 Reston, Virginia, United States, North America http://www.ekahau.com
NavVis View profile 251-500 Munich, Bayern, Germany, Europe https://www.navvis.com
HERE Technologies Chicago View profile 5001-10000 Chicago, Illinois, United States, North America https://www.here.com
Zebra Technologies Corp Class A View profile 9750 3 Overlook Point, Lincolnshire, IL, United States, 60069 https://www.zebra.com
Cisco Systems Inc View profile 84900 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 https://www.cisco.com
Samsung Electronics Co Ltd View profile 124804 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 https://www.samsung.com
Honeywell International Inc View profile 95000 855 South Mint Street, Charlotte, NC, United States, 28202 https://www.honeywell.com
Siemens AG View profile 321000 Werner-von-Siemens-Strabe 1, Munich, BY, Germany, 80333 https://www.siemens.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Apple Inc View profile 161000 One Apple Park Way, Cupertino, CA, United States, 95014 https://www.apple.com

Europe indoor positioning and indoor navigation market size, by country, 2018-2030 (US$M)

Europe Indoor Positioning and Indoor Navigation Market Outlook Share, 2024 & 2030 (US$M)

Europe indoor positioning and indoor navigation market size, by country, 2018-2030 (US$M)

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