Market revenue in 2023 | USD 5,102.9 million |
Market revenue in 2030 | USD 40,162.9 million |
Growth rate | 34.3% (CAGR from 2023 to 2030) |
Largest segment | Software |
Fastest growing segment | Software |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Software |
Key market players worldwide | Apple Inc, Cisco Systems Inc, Ekahau, Alphabet Inc Class A, HERE Technologies Chicago, Honeywell International Inc, IndoorAtlas, Mappi International, NavVis, Microsoft Corp, Point Inside, Samsung Electronics Co Ltd, Ubisense, Siemens AG, Zebra Technologies Corp Class A |
Software was the largest segment with a revenue share of 100% in 2024. Horizon Databook has segmented the Europe indoor positioning and indoor navigation market based on software covering the revenue growth of each sub-segment from 2018 to 2030.
Businesses in Europe are increasingly focusing on enhancing customer experience and personalization through IPIN systems. Retailers are using these technologies to deliver location-based services, such as targeted advertisements and promotions, enhancing customer engagement and satisfaction.
Personalized navigation aids and tailored recommendations based on a user’s indoor location and behavior are becoming key differentiators for businesses aiming to improve their customer service and loyalty.
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