U.S. Incontinence And Ostomy Care Products Market Size & Outlook

The incontinence and ostomy care products market in the United States is expected to reach a projected revenue of US$ 3,864.0 million by 2030. A compound annual growth rate of 4.7% is expected of the United States incontinence and ostomy care products market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,793.7
Forecast, 2030 (US$M)
$3,864.0
CAGR, 2024 - 2030
4.7%
Report Coverage
U.S.

U.S. incontinence and ostomy care products market, 2018-2030 (US$M)

U.S.

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U.S. incontinence and ostomy care products market highlights

  • The U.S. incontinence and ostomy care products market generated a revenue of USD 2,793.7 million in 2023 and is expected to reach USD 3,864.0 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.7% from 2024 to 2030.
  • In terms of segment, incontinence care products was the largest revenue generating type in 2023.
  • Incontinence Care Products is the most lucrative type segment registering the fastest growth during the forecast period.


Incontinence and ostomy care products market data book summary

Market revenue in 2023USD 2,793.7 million
Market revenue in 2030USD 3,864.0 million
Growth rate4.7% (CAGR from 2023 to 2030)
Largest segmentIncontinence care products
Fastest growing segmentIncontinence Care Products
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationIncontinence Care Products, Ostomy Care Products
Key market players worldwideColoplast A/S ADR, Essity AB Class B, Kimberly-Clark Corp, B. Braun, Hollister, Unicharm Corp, ConvaTec Group PLC, Welland Medical Ltd, Domtar, Salts Healthcare


Other key industry trends

  • In terms of revenue, U.S. accounted for 15.1% of the global incontinence and ostomy care products market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. incontinence and ostomy care products market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 1,303.7 million by 2030.

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Incontinence And Ostomy Care Products Market Scope

Incontinence and ostomy care products market segmentation & scope
Metallic Ureteral Stents
End use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing
Polymer Ureteral Stents
Silicone Stents
End Use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing
Polyurethane Stents
End Use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing
Hybrid Stents
End Use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing

Incontinence And Ostomy Care Products Market Companies

Name Profile # Employees HQ Website

U.S. incontinence and ostomy care products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to incontinence and ostomy care products market will help companies and investors design strategic landscapes.


Incontinence care products was the largest segment with a revenue share of 72.97% in 2023. Horizon Databook has segmented the U.S. incontinence and ostomy care products market based on incontinence care products, ostomy care products covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. market for incontinence and ostomy care products is primarily driven by the increasing prevalence of diverticular disease and colorectal cancer. The third most common cause of cancer related mortality in the nation, affecting men and women, is colorectal cancer.

In addition, the aging population and rising patient & healthcare professional knowledge of ostomy treatment are some of the key factors driving market expansion. The key players are also involved in partnerships and collaborations to expand their product portfolio.

With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve peristomal skin health.

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Target buyers of U.S. incontinence and ostomy care products market databook

  • Our clientele includes a mix of incontinence and ostomy care products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. incontinence and ostomy care products market , including forecasts for subscribers. This country databook contains high-level insights into U.S. incontinence and ostomy care products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. incontinence and ostomy care products market size, by type, 2018-2030 (US$M)

U.S. Incontinence And Ostomy Care Products Market Outlook Share, 2023 & 2030 (US$M)

U.S. incontinence and ostomy care products market size, by type, 2018-2030 (US$M)

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