North America Incontinence And Ostomy Care Products Market Size & Outlook

The incontinence and ostomy care products market in North America is expected to reach a projected revenue of US$ 5,167.7 million by 2030. A compound annual growth rate of 4.8% is expected of North America incontinence and ostomy care products market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,717.5
Forecast, 2030 (US$M)
$5,167.7
CAGR, 2024 - 2030
4.8%
Report Coverage
North America

North America incontinence and ostomy care products market, 2018-2030 (US$M)

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North America incontinence and ostomy care products market highlights

  • The North America incontinence and ostomy care products market generated a revenue of USD 3,717.5 million in 2023.
  • The market is expected to grow at a CAGR of 4.8% from 2024 to 2030.
  • In terms of segment, incontinence care products was the largest revenue generating type in 2023.
  • Incontinence Care Products is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 3,717.5 million
Market revenue in 2030USD 5,167.7 million
Growth rate4.8% (CAGR from 2023 to 2030)
Largest segmentIncontinence care products
Fastest growing segmentIncontinence Care Products
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationIncontinence Care Products, Ostomy Care Products
Key market players worldwideColoplast A/S ADR, Essity AB Class B, Kimberly-Clark Corp, B. Braun, Hollister, Unicharm Corp, ConvaTec Group PLC, Welland Medical Ltd, Domtar, Salts Healthcare


Other key industry trends

  • In terms of revenue, North America region accounted for 20.1% of the global incontinence and ostomy care products market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,967.1 million by 2030.

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Incontinence And Ostomy Care Products Market Scope

Incontinence and ostomy care products market segmentation & scope
Metallic Ureteral Stents
End use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing
Polymer Ureteral Stents
Silicone Stents
End Use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing
Polyurethane Stents
End Use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing
Hybrid Stents
End Use
Hospital/Hospital Materinity Wards
Specialty Facilities
Home Care
Research and Manufacturing

Incontinence And Ostomy Care Products Market Companies

Name Profile # Employees HQ Website

North America incontinence and ostomy care products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to incontinence and ostomy care products market will help companies and investors design strategic landscapes.


Incontinence care products was the largest segment with a revenue share of 72.97% in 2023. Horizon Databook has segmented the North America incontinence and ostomy care products market based on incontinence care products, ostomy care products covering the revenue growth of each sub-segment from 2018 to 2030.


The market is expected to gain significant traction due to a large population, increasing prevalence of Urinary Incontinence (UI) among men, advanced healthcare infrastructure, and growing awareness about available treatment options.

The increasing geriatric population, vulnerable to conditions like colorectal cancer, bladder obstruction, UI, and urinary retention, is another major factor driving market growth. In addition, the growing development in the medical devices market is expected to contribute to market growth. According to Johns Hopkins University, around 200,000 procedures for Benign Prostatic Hyperplasia (BPH) are conducted in the U.S. annually.

In addition, as per the Canadian Cancer Society, around 13,300 people were diagnosed with bladder cancer, and 2,500 succumbed to it in 2022. Hence, the increasing number of BPH-related surgical procedures and rising cases of bladder cancer are expected to boost the North America market.

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Target buyers of North America incontinence and ostomy care products market databook

  • Our clientele includes a mix of incontinence and ostomy care products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America incontinence and ostomy care products market , including forecasts for subscribers. This continent databook contains high-level insights into North America incontinence and ostomy care products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America incontinence and ostomy care products market

North America Incontinence And Ostomy Care Products Market Outlook Share, 2023 & 2030 (US$M)

North America incontinence and ostomy care products market

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