Italy In-app Purchase Market Size & Outlook, 2023-2030

The in-app purchase market in Italy is expected to reach a projected revenue of US$ 7,832.5 million by 2030. A compound annual growth rate of 15% is expected of Italy in-app purchase market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,949.2
Forecast, 2030 (US$M)
$7,832.5
CAGR, 2024 - 2030
15%
Report Coverage
Italy

Italy in-app purchase market highlights

  • The Italy in-app purchase market generated a revenue of USD 2,949.2 million in 2023 and is expected to reach USD 7,832.5 million by 2030.
  • The Italy market is expected to grow at a CAGR of 15% from 2024 to 2030.
  • In terms of segment, ios was the largest revenue generating operating system in 2023.
  • Android is the most lucrative operating system segment registering the fastest growth during the forecast period.


In-app purchase market data book summary

Market revenue in 2023USD 2,949.2 million
Market revenue in 2030USD 7,832.5 million
Growth rate15% (CAGR from 2023 to 2030)
Largest segmentIos
Fastest growing segmentAndroid
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAndroid, IOS
Key market players worldwideApple Inc, The Walt Disney Co, Alphabet Inc Class A, Netflix Inc, PubMatic Inc Ordinary Shares - Class A, Roblox Corp Ordinary Shares - Class A, Britvic PLC, Microsoft Corp, Creative Clicks, AdMaven, PocketGuard, Brainly, Recurly


Other key industry trends

  • In terms of revenue, Italy accounted for 1.5% of the global in-app purchase market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK in-app purchase market is projected to lead the regional market in terms of revenue in 2030.
  • France is the fastest growing regional market in Europe and is projected to reach USD 10,547.7 million by 2030.

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In-app Purchase Market Companies

Name Profile # Employees HQ Website

Italy in-app purchase market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app purchase market will help companies and investors design strategic landscapes.


Ios was the largest segment with a revenue share of 48.51% in 2023. Horizon Databook has segmented the Italy in-app purchase market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of in-app purchase market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy in-app purchase market , including forecasts for subscribers. This country databook contains high-level insights into Italy in-app purchase market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy in-app purchase market size, by operating system, 2018-2030 (US$M)

Italy In-app Purchase Market Outlook Share, 2023 & 2030 (US$M)

Italy in-app purchase market size, by operating system, 2018-2030 (US$M)

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