Brazil Immersive Entertainment Market Size & Outlook
Brazil immersive entertainment market, 2018-2030 (US$M)
Related Markets
Brazil immersive entertainment market highlights
- The Brazil immersive entertainment market generated a revenue of USD 1,649.9 million in 2023 and is expected to reach USD 7,467.8 million by 2030.
- The Brazil market is expected to grow at a CAGR of 24.1% from 2024 to 2030.
- In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2023.
- Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
Immersive entertainment market data book summary
| Market revenue in 2023 | USD 1,649.9 million |
| Market revenue in 2030 | USD 7,467.8 million |
| Growth rate | 24.1% (CAGR from 2023 to 2030) |
| Largest segment | Virtual reality (vr) |
| Fastest growing segment | Mixed Reality (MR) |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) |
| Key market players worldwide | Meta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.7% of the global immersive entertainment market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil immersive entertainment market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 7,467.8 million by 2030.
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Immersive Entertainment Market Scope
Immersive Entertainment Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil immersive entertainment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.
Virtual reality (vr) was the largest segment with a revenue share of 46.17% in 2023. Horizon Databook has segmented the Brazil immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.
Brazil has dominated the immersive entertainment market in 2022, primarily due to technological advancements, consumer adoption, investments, and the integration of immersive technologies across different industries.
Further, Brazil is considered one of the largest gaming markets, with a vibrant gaming community that eagerly embraces immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR).
In major cities, the scenario is evolving with the emergence of VR arcades and esports arenas, catering to the enthusiastic gaming audience. These establishments provide immersive gaming experiences along with a dynamic lifestyle, which is boosting the immersive entertainment market growth.
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Target buyers of Brazil immersive entertainment market databook
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Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Brazil immersive entertainment market , including forecasts for subscribers. This country databook contains high-level insights into Brazil immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil immersive entertainment market size, by technology type, 2018-2030 (US$M)
Brazil Immersive Entertainment Market Outlook Share, 2023 & 2030 (US$M)
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