Asia Pacific Immersive Entertainment Market Size & Outlook
Asia Pacific immersive entertainment market, 2018-2030 (US$M)
Related Markets
Asia Pacific immersive entertainment market highlights
- The Asia Pacific immersive entertainment market generated a revenue of USD 27,137.3 million in 2023.
- The market is expected to grow at a CAGR of 24.9% from 2024 to 2030.
- In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2023.
- Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
- Country-wise, South Korea is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 27,137.3 million |
| Market revenue in 2030 | USD 128,457.2 million |
| Growth rate | 24.9% (CAGR from 2023 to 2030) |
| Largest segment | Virtual reality (vr) |
| Fastest growing segment | Mixed Reality (MR) |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) |
| Key market players worldwide | Meta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 28.0% of the global immersive entertainment market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Europe is the fastest growing regional market and is projected to reach USD 103,320.6 million by 2030.
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Immersive Entertainment Market Scope
Immersive Entertainment Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific immersive entertainment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.
Virtual reality (vr) was the largest segment with a revenue share of 46.12% in 2023. Horizon Databook has segmented the Asia Pacific immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.
The considerable growth is attributed to the rapid technological adoption and digital transformation across various regional countries. Moreover, the rising middle-class population, rising disposable income, and growing demand for immersive experiences are enhancing the regional market outlook.
Key market players in the region are continuously innovating and launching upgraded products to enhance user experience. For instance, in January 2024, Qualcomm Incorporated launched the Snapdragon XR2+ Gen 2 Platform, featuring a unified chip architecture that delivers 4.3K spatial computing at a smooth 90 frames per second.
This innovative technology ensures stunning visual clarity, enhancing experiences in both professional and recreational activities, which is augmenting the immersive entertainment market growth in the region.
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Target buyers of Asia Pacific immersive entertainment market databook
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Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific immersive entertainment market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific immersive entertainment market size, by country, 2018-2030 (US$M)
Asia Pacific Immersive Entertainment Market Outlook Share, 2023 & 2030 (US$M)
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