Italy Home Fragrance Market Size & Outlook, 2023-2030

The home fragrance market in Italy is expected to reach a projected revenue of US$ 1,092.1 million by 2030. A compound annual growth rate of 7.8% is expected of Italy home fragrance market from 2024 to 2030.
Revenue, 2023 (US$M)
$647.6
Forecast, 2030 (US$M)
$1,092.1
CAGR, 2024 - 2030
7.8%
Report Coverage
Italy

Italy home fragrance market highlights

  • The Italy home fragrance market generated a revenue of USD 647.6 million in 2023 and is expected to reach USD 1,092.1 million by 2030.
  • The Italy market is expected to grow at a CAGR of 7.8% from 2024 to 2030.
  • In terms of segment, sprays was the largest revenue generating product in 2023.
  • Scented Candles is the most lucrative product segment registering the fastest growth during the forecast period.


Home fragrance market data book summary

Market revenue in 2023USD 647.6 million
Market revenue in 2030USD 1,092.1 million
Growth rate7.8% (CAGR from 2023 to 2030)
Largest segmentSprays
Fastest growing segmentScented Candles
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScented Candles, Sprays, Essential Oils, Incense Sticks
Key market players worldwideNewell Brands Inc, Reckitt Benckiser Group PLC, Procter & Gamble Co, Johnson & Johnson, The Estee Lauder Companies Inc Class A, Bath & Body Works Inc, Seda France, Voluspa, ScentAir, NEST New York, Bougie & Senteur


Other key industry trends

  • In terms of revenue, Italy accounted for 5.8% of the global home fragrance market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK home fragrance market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 965.0 million by 2030.

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Home Fragrance Market Companies

Name Profile # Employees HQ Website

Italy home fragrance market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to home fragrance market will help companies and investors design strategic landscapes.


Sprays was the largest segment with a revenue share of 33.62% in 2023. Horizon Databook has segmented the Italy home fragrance market based on scented candles, sprays, essential oils, incense sticks covering the revenue growth of each sub-segment from 2017 to 2030.


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Target buyers of Italy home fragrance market databook

  • Our clientele includes a mix of home fragrance market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy home fragrance market , including forecasts for subscribers. This country databook contains high-level insights into Italy home fragrance market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Italy home fragrance market size, by product, 2017-2030 (US$M)

Italy Home Fragrance Market Outlook Share, 2023 & 2030 (US$M)

Italy home fragrance market size, by product, 2017-2030 (US$M)

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