U.S. Healthy Snacks Market Size & Outlook, 2023-2030
U.S. healthy snacks market, 2018-2030 (US$M)
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U.S. healthy snacks market highlights
- The U.S. healthy snacks market generated a revenue of USD 30,271.7 million in 2023 and is expected to reach USD 45,121.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.9% from 2024 to 2030.
- In terms of segment, fruit, nuts & seeds was the largest revenue generating product in 2023.
- Fruit, Nuts & Seeds is the most lucrative product segment registering the fastest growth during the forecast period.
Healthy snacks market data book summary
| Market revenue in 2023 | USD 30,271.7 million |
| Market revenue in 2030 | USD 45,121.2 million |
| Growth rate | 5.9% (CAGR from 2023 to 2030) |
| Largest segment | Fruit, nuts & seeds |
| Fastest growing segment | Fruit, Nuts & Seeds |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Frozen & Refrigerated, Fruit, Nuts & Seeds, Bakery, Savory, Bars & Confectionery, Dairy |
| Key market players worldwide | Nestle SA, WK Kellogg Co, Unilever PLC, Danone SA, Mondelez International Inc Class A, Hormel Foods Corp, Fresh Del Monte Produce Inc, Select Harvests Ltd, PepsiCo Inc, Monsoon Harvest |
Other key industry trends
- In terms of revenue, U.S. accounted for 31.7% of the global healthy snacks market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. healthy snacks market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 5,611.8 million by 2030.
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Healthy Snacks Market Scope
Healthy Snacks Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. healthy snacks market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to healthy snacks market will help companies and investors design strategic landscapes.
Fruit, nuts & seeds was the largest segment with a revenue share of 38.83% in 2023. Horizon Databook has segmented the U.S. healthy snacks market based on frozen & refrigerated, fruit, nuts & seeds, bakery, savory, bars & confectionery, dairy covering the revenue growth of each sub-segment from 2018 to 2030.
The popularity of healthy snacks in the U.S. can be attributed to the growing trend of convenience and on-the-go consumption. With busy lifestyles and hectic schedules, people are looking for quick and easy snacks that they can grab on the way to work, school, or the gym. This has opened up a market for healthy snacks that are not only nutritious but also convenient and portable.
With growing competition among brands, companies are constantly innovating and introducing new and improved healthy snack options to cater to diverse consumer preferences. This has increased the demand for these products and made them more accessible to a wider audience.
In November 2023, Pokimane and cofounder Darcey Macken launched Myna, a healthy snack brand, in response to their previous health issues. Its first product, the Midnight Mini, is a collection of assorted cookies. These cookies are crafted with natural ingredients, without added preservatives, and serve as a gluten-free option for traditional cookies.
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Our clientele includes a mix of healthy snacks market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. healthy snacks market , including forecasts for subscribers. This country databook contains high-level insights into U.S. healthy snacks market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. healthy snacks market size, by product, 2018-2030 (US$M)
U.S. Healthy Snacks Market Outlook Share, 2023 & 2030 (US$M)
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