Japan Healthy Snacks Market Size & Outlook, 2023-2030

The healthy snacks market in Japan is expected to reach a projected revenue of US$ 5,129.0 million by 2030. A compound annual growth rate of 6.1% is expected of Japan healthy snacks market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,379.1
Forecast, 2030 (US$M)
$5,129.0
CAGR, 2024 - 2030
6.1%
Report Coverage
Japan

Japan healthy snacks market highlights

  • The Japan healthy snacks market generated a revenue of USD 3,379.1 million in 2023 and is expected to reach USD 5,129.0 million by 2030.
  • The Japan market is expected to grow at a CAGR of 6.1% from 2024 to 2030.
  • In terms of segment, fruit, nuts & seeds was the largest revenue generating product in 2023.
  • Fruit, Nuts & Seeds is the most lucrative product segment registering the fastest growth during the forecast period.


Healthy snacks market data book summary

Market revenue in 2023USD 3,379.1 million
Market revenue in 2030USD 5,129.0 million
Growth rate6.1% (CAGR from 2023 to 2030)
Largest segmentFruit, nuts & seeds
Fastest growing segmentFruit, Nuts & Seeds
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFrozen & Refrigerated, Fruit, Nuts & Seeds, Bakery, Savory, Bars & Confectionery, Dairy
Key market players worldwideNestle SA, WK Kellogg Co, Unilever PLC, Danone SA, Mondelez International Inc Class A, Hormel Foods Corp, Fresh Del Monte Produce Inc, Select Harvests Ltd, PepsiCo Inc, Monsoon Harvest


Other key industry trends

  • In terms of revenue, Japan accounted for 3.5% of the global healthy snacks market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China healthy snacks market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 6,427.5 million by 2030.

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Healthy Snacks Market Companies

Name Profile # Employees HQ Website

Japan healthy snacks market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to healthy snacks market will help companies and investors design strategic landscapes.


Fruit, nuts & seeds was the largest segment with a revenue share of 35.69% in 2023. Horizon Databook has segmented the Japan healthy snacks market based on frozen & refrigerated, fruit, nuts & seeds, bakery, savory, bars & confectionery, dairy covering the revenue growth of each sub-segment from 2018 to 2030.


One of the major drivers of the sales of healthy snacks in Japan is the increasing health consciousness among consumers. With an aging population, there is a growing concern for health and wellness in Japan. 

Consumers are becoming more aware of the harmful effects of unhealthy snacks and actively seeking healthier alternatives. This has led to a shift in consumer preferences towards snacks that are low in calories, sugar, and salt and are made with natural ingredients. 

The Japanese government has also been actively promoting a healthy lifestyle through various initiatives, further fueling the demand for healthy snacks. The Ministry of Health, Labour, and Welfare (MHLW) has been running campaigns to raise awareness about the importance of healthy eating and the need to reduce salt and sugar intake.

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  • Our clientele includes a mix of healthy snacks market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan healthy snacks market , including forecasts for subscribers. This country databook contains high-level insights into Japan healthy snacks market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan healthy snacks market size, by product, 2018-2030 (US$M)

Japan Healthy Snacks Market Outlook Share, 2023 & 2030 (US$M)

Japan healthy snacks market size, by product, 2018-2030 (US$M)

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