Latin America Generative Ai Market Size & Outlook

The generative ai market in Latin America is expected to reach a projected revenue of US$ 1,837.3 million by 2030. A compound annual growth rate of 32.8% is expected of Latin America generative ai market from 2025 to 2030.
Revenue, 2024 (US$M)
$348.4
Forecast, 2030 (US$M)
$1,837.3
CAGR, 2025 - 2030
32.8%
Report Coverage
Latin America

Latin America generative ai market highlights

  • The Latin America generative ai market generated a revenue of USD 348.4 million in 2024.
  • The market is expected to grow at a CAGR of 26.7% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2024.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.

Latin America data book summary

Market revenue in 2024USD 348.4 million
Market revenue in 2030USD 1,837.3 million
Growth rate26.7% (CAGR from 2024 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data covered2017 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services
Key market players worldwideAi Holdings Corp, Amazon.com Inc, International Business Machines Corp, Alphabet Inc Class A, Microsoft Corp, Adobe Inc

Other key industry trends

  • In terms of revenue, Latin America region accounted for 2.1% of the global generative ai market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 37,546.8 million by 2030.

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Generative AI Market Companies

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Latin America generative ai market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to generative ai market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 64.72% in 2024. Horizon Databook has segmented the Latin America generative ai market based on software, services covering the revenue growth of each sub-segment from 2017 to 2030.


Latin America offers both opportunities and challenges for artificial intelligence technology providers. Countries such as Mexico, Brazil, Colombia, and Argentina show rapid growth in the generative Al market with large populations in the region.

The region has a developing technology infrastructure; as per the United Nations Conference on Trade and Development (UNCTAD), the Latin America & Caribbean geographic group is only ahead of the African geographic groups in the technology readiness index 2021.

The demand for artificial intelligence products and services across the region is increasing due to factors such as huge investments in infrastructure development, education, and economic development as per the International Monetary Fund (IMF), the South American GDP (current prices) is USD 3.6 trillion, and the real GDP growth rate is 2.3% as of 2022.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America generative ai market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America generative ai market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America generative ai market size, by country, 2017-2030 (US$M)

Latin America Generative AI Market Outlook Share, 2024 & 2030 (US$M)

Latin America generative ai market size, by country, 2017-2030 (US$M)

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