U.S. Fruit Snacks Market Size & Outlook, 2022-2030
U.S. fruit snacks market, 2017-2030 (US$M)
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U.S. fruit snacks market highlights
- The U.S. fruit snacks market generated a revenue of USD 4,084.1 million in 2022 and is expected to reach USD 6,713.7 million by 2030.
- The U.S. market is expected to grow at a CAGR of 6.4% from 2023 to 2030.
- In terms of segment, freeze dried fruits was the largest revenue generating product in 2022.
- Freeze Dried Fruits is the most lucrative product segment registering the fastest growth during the forecast period.
Fruit snacks market data book summary
| Market revenue in 2022 | USD 4,084.1 million |
| Market revenue in 2030 | USD 6,713.7 million |
| Growth rate | 6.4% (CAGR from 2022 to 2030) |
| Largest segment | Freeze dried fruits |
| Fastest growing segment | Freeze Dried Fruits |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Fruit Roll-ups, Freeze Dried Fruits, Fruit Bars, Soft Chews |
| Key market players worldwide | General Mills Inc, Keurig Dr Pepper Inc, WK Kellogg Co, Welch's, Seneca Foods Corp Class A, SunOpta Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 27.8% of the global fruit snacks market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. fruit snacks market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 905.8 million by 2030.
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Fruit Snacks Market Scope
Fruit Snacks Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. fruit snacks market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to fruit snacks market will help companies and investors design strategic landscapes.
Freeze dried fruits was the largest segment with a revenue share of 51.36% in 2022. Horizon Databook has segmented the U.S. fruit snacks market based on fruit roll-ups, freeze dried fruits, fruit bars, soft chews covering the revenue growth of each sub-segment from 2017 to 2030.
Increased health consciousness, rising demand for organic and natural products, and the convenience of pre-packaged snacks are driving demand for fruit snacks in the U.S. Many fruit snacks are marketed specifically to children, with colorful packaging and fun shapes and flavors that appeal to younger consumers.
Such factors will assist in market growth. BDSA Consumer Insights data from Q1 2020 suggests that gummy candies are the most widely used and popular ingestible product category among adults in the U.S. and Canada This difference was attributed to several factors, including differences in product availability, marketing and advertising, and cultural preferences.
General Mills Inc., and Welch's, undertake various strategic initiatives like promotional campaigns and advertisements through partnerships with celebrities and sports stars. For instance, in January 2023, Welch's collaborated with a D2C company Flow code to introduce an omni channel campaign, The Welch's Fruit Snacks Big Game Giveaway, featuring professional footballer Mark Andrews.
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Our clientele includes a mix of fruit snacks market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. fruit snacks market , including forecasts for subscribers. This country databook contains high-level insights into U.S. fruit snacks market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. fruit snacks market size, by product, 2017-2030 (US$M)
U.S. Fruit Snacks Market Outlook Share, 2022 & 2030 (US$M)
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