Global Fitness Tracker Market Size & Outlook, 2021-2028

The fitness tracker industry worldwide is expected to reach a projected revenue of US$ 138,660.7 million by 2028. A compound annual growth rate of 18.9% is expected of the worldwide fitness tracker industry from 2022 to 2028.
Revenue, 2021 (US$M)
$41,289.8
Forecast, 2028 (US$M)
$138,660.7
CAGR, 2022 - 2028
18.9%
Report Coverage
Worldwide

Global fitness tracker market highlights

  • The global fitness tracker market generated a revenue of USD 41,289.8 million in 2021 and is expected to reach USD 138,660.7 million by 2028.
  • The market is expected to grow at a CAGR (2022 - 2028) of 18.9% by 2028.
  • In terms of segment, smart watches accounted for a revenue of USD 20,132.4 million in 2021.
  • Smart Bands is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2021.
  • Country-wise, South Africa is expected to register the highest CAGR from 2022 to 2028.

Global data book summary

Market revenue in 2021USD 41,289.8 million
Market revenue in 2028USD 138,660.7 million
Growth rate18.9% (CAGR from 2021 to 2028)
Largest segmentSmart watches
Fastest growing segmentSmart Bands
Historical data covered2016 - 2020
Base year for estimation2021
Forecast period covered2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationSmart Watches, Smart Bands, Smart Clothing

Other key industry trends

  • In terms of revenue, the North America accounted for 42.2% of the global fitness tracker market in 2021.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2028.
  • By country, South Africa is the fastest growing regional market and is projected to reach USD 699.2 million by 2028.

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Fitness Tracker Market Companies

Name Profile # Employees HQ Website

Global fitness tracker market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to fitness tracker market will help companies and investors design strategic landscapes.


Smart watches was the largest segment with a revenue share of 48.76% in 2021. Horizon Databook has segmented the Global fitness tracker market based on smart watches, smart bands, smart clothing covering the revenue growth of each sub-segment from 2016 to 2028.


  • Global Fitness Tracker Type Outlook (Revenue, USD Million, 2016-2028)
    • Smart Watches
    • Smart Bands
    • Smart Clothing
    • Others
  • Global Fitness Tracker Application Outlook (Revenue, USD Million, 2016-2028)
    • Heart Rate Tracking
    • Sleep Monitoring
    • Glucose Monitoring
    • Sports
    • Running Tracking
    • Cycling Tracking
    • Others
  • Global Fitness Tracker Distribution Channel Outlook (Revenue, USD Million, 2016-2028)
    • Online
    • Offline

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Target buyers of Global fitness tracker market databook

  • Our clientele includes a mix of fitness tracker market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global fitness tracker market , including forecasts for subscribers. This global databook contains high-level insights into Global fitness tracker market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Global fitness tracker market size, by region, 2016-2028 (US$M)

Top 10 countries: Fitness tracker market size, 2021 (US$M)

Global fitness tracker market share, by type, 2021 & 2028 (%, US$M)

Fitness tracker market: Opportunity assessment by country

Global fitness tracker market, by region, 2021 (US$M)

Global fitness tracker market size, by region, 2016-2028 (US$M)

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