U.S. Feminine Wipes Market Size & Outlook, 2019-2027

The feminine wipes market in the United States is expected to reach a projected revenue of US$ 240.5 million by 2027. A compound annual growth rate of 4.3% is expected of the United States feminine wipes market from 2020 to 2027.
Revenue, 2019 (US$M)
$171.5
Forecast, 2027 (US$M)
$240.5
CAGR, 2020 - 2027
4.3%
Report Coverage
U.S.

U.S. feminine wipes market highlights

  • The U.S. feminine wipes market generated a revenue of USD 171.5 million in 2019 and is expected to reach USD 240.5 million by 2027.
  • The U.S. market is expected to grow at a CAGR of 4.3% from 2020 to 2027.
  • In terms of segment, supermarkets & hypermarkets was the largest revenue generating distribution channel in 2019.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Feminine wipes market data book summary

Market revenue in 2019USD 171.5 million
Market revenue in 2027USD 240.5 million
Growth rate4.3% (CAGR from 2019 to 2027)
Largest segmentSupermarkets & hypermarkets
Fastest growing segmentOnline
Historical data2016 - 2018
Base year2019
Forecast period2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationSupermarkets & Hypermarkets, Convenience Stores, Pharmacies & Drugstores, Online
Key market players worldwideProcter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Unicharm Corp, BodyWise, Corman, Albaad


Other key industry trends

  • In terms of revenue, U.S. accounted for 13.0% of the global feminine wipes market in 2019.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2027.
  • In North America, U.S. feminine wipes market is projected to lead the regional market in terms of revenue in 2027.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 240.5 million by 2027.

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Feminine Wipes Market Companies

Name Profile # Employees HQ Website

U.S. feminine wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to feminine wipes market will help companies and investors design strategic landscapes.


Supermarkets & hypermarkets was the largest segment with a revenue share of 35.51% in 2019. Horizon Databook has segmented the U.S. feminine wipes market based on supermarkets & hypermarkets, convenience stores, pharmacies & drugstores, online covering the revenue growth of each sub-segment from 2016 to 2027.


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  • Our clientele includes a mix of feminine wipes market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. feminine wipes market , including forecasts for subscribers. This country databook contains high-level insights into U.S. feminine wipes market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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U.S. feminine wipes market size, by distribution channel, 2016-2027 (US$M)

U.S. Feminine Wipes Market Outlook Share, 2019 & 2027 (US$M)

U.S. feminine wipes market size, by distribution channel, 2016-2027 (US$M)

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