North America Feminine Intimate Care Market Size & Outlook
North America feminine intimate care market, 2018-2030 (US$M)
North America feminine intimate care market highlights
- The North America feminine intimate care market generated a revenue of USD 590.3 million in 2023.
- The market is expected to grow at a CAGR of 2.5% from 2024 to 2030.
- In terms of segment, otc products was the largest revenue generating product in 2023.
- OTC Products is the most lucrative product segment registering the fastest growth during the forecast period.
North America data book summary
| Market revenue in 2023 | USD 590.3 million |
| Market revenue in 2030 | USD 700.7 million |
| Growth rate | 2.5% (CAGR from 2023 to 2030) |
| Largest segment | Otc products |
| Fastest growing segment | OTC Products |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | OTC Products |
Other key industry trends
- In terms of revenue, North America region accounted for 30.8% of the global feminine intimate care market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- MEA is the fastest growing regional market and is projected to reach USD 103.9 million by 2030.
Otc products was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the North America feminine intimate care market based on otc products covering the revenue growth of each sub-segment from 2018 to 2030.
The easy availability of intimate care products due to their growing popularity and high spending in the region are some key reasons driving the regional market expansion. The main factors boosting the product demand in the region include the increasing awareness and the rising number of initiatives for product promotions to spread awareness about the adverse effects of unclean intimate areas such as skin disorders, itching, odor, and the possibility of cervical cancer.
For instance, Rael, a U.S.-based startup established in 2017, is dedicated in educating and creating awareness regarding the intimate hygiene, especially during menstrual cycles, is further expected to boost the market demand.
Various companies in this space are trying to gain their market share thorough new innovations and approaches. On a similar business model, Honeypot offers plant-based feminine wipes that contain herbs, which are used to clean, hydrate, and balance the pH of the vagina.
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Feminine Intimate Care Market Scope
Feminine Intimate Care Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America feminine intimate care market
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