Market revenue in 2023 | USD 81.1 million |
Market revenue in 2030 | USD 103.9 million |
Growth rate | 3.6% (CAGR from 2023 to 2030) |
Largest segment | Otc products |
Fastest growing segment | OTC Products |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | OTC Products |
Otc products was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Middle East & Africa feminine intimate care market based on otc products covering the revenue growth of each sub-segment from 2018 to 2030.
Increasing awareness about female intimate health and hygiene and the emergence of low-cost feminine hygiene products are expected to boost the demand for feminine intimate care products during the forecast period.
According to a data review published in The Lancet Global Health in August 2019, 3% of the people in the Middle East are infected with Chlamydia trachomatis, a sexually transmitted bacterial infection that can cause infertility and pregnancy complications.
Due to the growing number of cases with sexually transmitted infection, women have started opting for feminine intimate care products to maintain their intimate hygiene in order to avoid the risk of bacterial infections.
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