Market revenue in 2023 | USD 171.5 million |
Market revenue in 2030 | USD 209.9 million |
Growth rate | 2.9% (CAGR from 2023 to 2030) |
Largest segment | Otc products |
Fastest growing segment | OTC Products |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | OTC Products |
Otc products was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Latin America feminine intimate care market based on otc products covering the revenue growth of each sub-segment from 2018 to 2030.
As per data released by the World Bank Group in September 2020, literacy rates among adult females (aged 15 and above) in the American & Caribbean region were reported to be 93.86% in 2019, which is just one percentage point lower than the literacy rate among adult men.
These figures indicate at a growing awareness among women about numerous aspects, including feminine health and hygiene. This is likely to encourage an increasing number of women across Central & South America to adopt intimate care products. Moreover, increasing product accessibility is likely to push market growth over the forecast period.
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