Market revenue in 2023 | USD 553.5 million |
Market revenue in 2030 | USD 665.0 million |
Growth rate | 2.7% (CAGR from 2023 to 2030) |
Largest segment | Otc products |
Fastest growing segment | OTC Products |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | OTC Products |
Otc products was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Europe feminine intimate care market based on otc products covering the revenue growth of each sub-segment from 2018 to 2030.
An increasing number of women are adding intimate care products in their regular hygiene practices owing to the benefits offered by these products. They reduce the risk of vulvovaginal disorders, support sensitive vaginal tissues, and improve overall intimate health.
The growing concerns regarding feminine intimate hygiene and the prevalence of intimate diseases such as yeast and vaginal infections are driving the demand for intimate care products in Europe. The growing female workforce participation rate, busier work schedules, and continuously evolving lifestyles are the key factors acting as a catalyst in boosting the demand for these products.
According to an article published in The Organisation for Economic Co-operation and Development (OECD) in April 2020, a majority of the long-term care (LTC) workforces are women (90%), almost half of doctors are now women in OECD countries, and nearly two-thirds of the health workforce are physicians, dentists, and pharmacists.
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