Europe Feminine Intimate Care Market Size & Outlook

The feminine intimate care market in Europe is expected to reach a projected revenue of US$ 665.0 million by 2030. A compound annual growth rate of 2.7% is expected of Europe feminine intimate care market from 2024 to 2030.
Revenue, 2023 (US$M)
$553.5
Forecast, 2030 (US$M)
$665.0
CAGR, 2024 - 2030
2.7%
Report Coverage
Europe

Europe feminine intimate care market, 2018-2030 (US$M)

Europe

Europe feminine intimate care market highlights

  • The Europe feminine intimate care market generated a revenue of USD 553.5 million in 2023.
  • The market is expected to grow at a CAGR of 2.7% from 2024 to 2030.
  • In terms of segment, otc products was the largest revenue generating product in 2023.
  • OTC Products is the most lucrative product segment registering the fastest growth during the forecast period.


Europe data book summary

Market revenue in 2023USD 553.5 million
Market revenue in 2030USD 665.0 million
Growth rate2.7% (CAGR from 2023 to 2030)
Largest segmentOtc products
Fastest growing segmentOTC Products
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOTC Products


Other key industry trends

  • In terms of revenue, Europe region accounted for 28.9% of the global feminine intimate care market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 103.9 million by 2030.

Otc products was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Europe feminine intimate care market based on otc products covering the revenue growth of each sub-segment from 2018 to 2030.


An increasing number of women are adding intimate care products in their regular hygiene practices owing to the benefits offered by these products. They reduce the risk of vulvovaginal disorders, support sensitive vaginal tissues, and improve overall intimate health.

The growing concerns regarding feminine intimate hygiene and the prevalence of intimate diseases such as yeast and vaginal infections are driving the demand for intimate care products in Europe. The growing female workforce participation rate, busier work schedules, and continuously evolving lifestyles are the key factors acting as a catalyst in boosting the demand for these products.

According to an article published in The Organisation for Economic Co-operation and Development (OECD) in April 2020, a majority of the long-term care (LTC) workforces are women (90%), almost half of doctors are now women in OECD countries, and nearly two-thirds of the health workforce are physicians, dentists, and pharmacists.

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Feminine Intimate Care Market Scope

Feminine intimate care market segmentation & scope
Creams
Tablets/Suppositories
Wash
Wipes
Moisturizers
Others
Distribution Channel
Offline
Online
Countries
U.S.
Canada
Mexico
UK
Germany
France
Italy
Spain
Japan
China
India
ANZ
South Korea
Brazil
South Africa

Feminine Intimate Care Market Companies

Name Profile # Employees HQ Website

Europe feminine intimate care market

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