Asia Pacific Feminine Intimate Care Market Size & Outlook
Asia Pacific feminine intimate care market, 2018-2030 (US$M)
Asia Pacific feminine intimate care market highlights
- The Asia Pacific feminine intimate care market generated a revenue of USD 517.4 million in 2023.
- The market is expected to grow at a CAGR of 3.3% from 2024 to 2030.
- In terms of segment, otc products was the largest revenue generating product in 2023.
- OTC Products is the most lucrative product segment registering the fastest growth during the forecast period.
Asia Pacific data book summary
| Market revenue in 2023 | USD 517.4 million |
| Market revenue in 2030 | USD 649.8 million |
| Growth rate | 3.3% (CAGR from 2023 to 2030) |
| Largest segment | Otc products |
| Fastest growing segment | OTC Products |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | OTC Products |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 27.0% of the global feminine intimate care market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- MEA is the fastest growing regional market and is projected to reach USD 103.9 million by 2030.
Otc products was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Asia Pacific feminine intimate care market based on otc products covering the revenue growth of each sub-segment from 2018 to 2030.
An increase in the use of feminine intimate care products by young consumers and a rise in awareness about intimate hygiene in developing countries such as India and China are driving the market in Asia Pacific. The region accounts for a significant share in the global feminine intimate care market, which is encouraging manufacturers to invest in the region to expand their businesses.
China and India are two of the leading markets in Asia Pacific owing to their high female population. According to data published by Catalyst—a global nonprofit working toward accelerating and advancing women into leadership—in April 2020, China has one of Asia Pacific’s highest labor force participation rates for women.
Increasing working women population enables women to choose from a variety of products according to suitable price ranges and as per their comfort. Major market players like Namyaa Skincare and Unilever have a strong presence in the region due to the low cost of production and increasing demand for these products.
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Feminine Intimate Care Market Scope
Feminine Intimate Care Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific feminine intimate care market
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