U.S. Fashion Influencer Marketing Market Size & Outlook

The fashion influencer marketing market in the United States is expected to reach a projected revenue of US$ 4,177.0 million by 2027. A compound annual growth rate of 31.4% is expected of the United States fashion influencer marketing market from 2021 to 2027.
Revenue, 2020 (US$M)
$618.7
Forecast, 2027 (US$M)
$4,177.0
CAGR, 2021 - 2027
31.4%
Report Coverage
U.S.

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U.S. fashion influencer marketing market, 2016-2027 (US$M)

U.S. fashion influencer marketing market, 2016-2027 (US$M)

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U.S. fashion influencer marketing market highlights

  • The U.S. fashion influencer marketing market generated a revenue of USD 618.7 million in 2020 and is expected to reach USD 4,177.0 million by 2027.
  • The U.S. market is expected to grow at a CAGR of 31.4% from 2021 to 2027.
  • In terms of segment, nanoinfluencers was the largest revenue generating type in 2020.
  • Microinfleuncers is the most lucrative type segment registering the fastest growth during the forecast period.


Fashion influencer marketing market data book summary

Market revenue in 2020USD 618.7 million
Market revenue in 2027USD 4,177.0 million
Growth rate31.4% (CAGR from 2020 to 2027)
Largest segmentNanoinfluencers
Fastest growing segmentMicroinfleuncers
Historical data2016 - 2019
Base year2020
Forecast period2021 - 2027
Quantitative unitsRevenue in USD million
Market segmentationMegainfluencer, Macroinfleuncers, Microinfleuncers, Nanoinfluencers
Key market players worldwideIZEA Worldwide Inc


Other key industry trends

  • In terms of revenue, U.S. accounted for 30.6% of the global fashion influencer marketing market in 2020.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In North America, U.S. fashion influencer marketing market is projected to lead the regional market in terms of revenue in 2027.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 814.6 million by 2027.

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Fashion Influencer Marketing Market Companies

Name Profile # Employees HQ Website
InfluencerDB View profile 11-50 Cologne, Nordrhein-Westfalen, Germany, Europe https://www.influencerdb.net
HYPR View profile 11-50 New York, New York, United States, North America http://www.hyprbrands.com
Klear View profile 11-50 Haifa, Hefa, Israel, Asia http://klear.com/
Aspire View profile 101-250 San Francisco, California, United States, North America http://www.aspire.io
IZEA Worldwide Inc View profile 153 1317 Edgewater Dr., Suite 1880, Orlando, FL, United States, 32804 https://www.izea.com

U.S. fashion influencer marketing market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to fashion influencer marketing market will help companies and investors design strategic landscapes.


Nanoinfluencers was the largest segment with a revenue share of 37.47% in 2020. Horizon Databook has segmented the U.S. fashion influencer marketing market based on megainfluencer, macroinfleuncers, microinfleuncers, nanoinfluencers covering the revenue growth of each sub-segment from 2016 to 2027.


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Target buyers of U.S. fashion influencer marketing market databook

  • Our clientele includes a mix of fashion influencer marketing market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. fashion influencer marketing market , including forecasts for subscribers. This country databook contains high-level insights into U.S. fashion influencer marketing market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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U.S. fashion influencer market size, by type, 2016-2027 (US$M)

U.S. Fashion Influencer Marketing Market Outlook Share, 2020 & 2027 (US$M)

U.S. fashion influencer market size, by type, 2016-2027 (US$M)

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